Matt Sweetwood

I think it's a really good point.

And I think maybe we're going to do something at the point of sale.

On the other hand, come on, man.

right, to quote a famous philosopher, you got to keep your receipts, right?

You know, here's what I would tell you.

Apparently, I need to talk to your mom.

I would never keep receipts.

Most people have a receipt because you get an online, at least in today's world, most of the time you get an email receipt.

People do save those.

Yeah, if you're going to buy a retail place, a little more complicated, I'm anal retentive.

So when I buy something expensive, you know, here's what I would say to you.

It's probably because you're a rich guy and you don't really care that much about the value of the camera and you can afford to replace it.

But let me tell you, I know a lot of photographers who make a living off of this.

or weekend warriors or whatever, or have $20,000 worth of equipment.

And if that equipment is lost, they are out of luck.

They used to walk into my store all the time, literally in tears, right?

Because they didn't do it.

So if you can't afford it, you'll find the incentive to do it.

Maybe for a guy like you, if you lose your GH5, you'll say, okay, I want the new model anyway.

I'll go buy the new model.