Matt Sweetwood

So it's a little bit of...

part of this, of the demand of the product, your demand for it, your need for it is not quite as high as someone who can't afford to replace it or is in fear of losing it.

You're just not enough fear.

That's really what it comes down to.

I'm giving you my psychological analysis.

You're just not in fear.

No, and you wouldn't want it to be that easy.

Obviously, that wouldn't be a very good business model on our part.

I mean, it depends on the nature of the loss or the theft, but there's usually some sort of proof required.

In many cases, I'll give you a little insight, right?

So insurance companies keep very, very accurate records of people who make lots of claims.

And if you're doing that, typically it's not the first time you've ever done that.

And so in general, claims get paid.

I mean, you know, if you're making a $50,000 claim, you know, you say you lost $50,000 worth of equipment.

I mean, there's going to be more investigation than if, you know, I lost my $800 camera.

I mean, that's really just the nature of things.

And if you've lost your $800 camera three times and you've made eight claims on your auto insurance and your tree keeps falling on your house and all of this stuff, I mean, they know who you are, right?

And we're doing that.

In general, I mean, obviously insurance fraud is an issue.

It is an issue, but we actually make claims very easy.