Matt

Yeah, I know he's paying for it.

But like,

Obviously the main thing is for the, you know, these brands to be put in a good light and you would think they would put someone in front of the camera that has energy charisma and can genuinely like command an audience in some way.

You know, you have these other team members from Alpine, very monotone, very slow.

I'm like,

If you want us to genuinely invest in what you're doing as a team, you've got to put people in front of camera that obviously know what they're talking about, but are able to get people to listen because I just muted it.

Just have fun with it.

As you said, it's 2026.

People's attention spans are at the shortest they've ever been.

Have fun with the cruise ship.

There's loads of fun things, I'm sure, on there.

They could have had the drivers doing some silly sketches and skits.

Yeah, anything like that.

I mean, maybe the drivers need to actually also say they're willing to do it.

But Pierre Gasly, for example, he's a fun character.

Like, I know that Alpine clearly are a lot more serious as a brand, but if you want to capture people's attentions, do something fun with it, at least in the initial phases.

Play a bit of volleyball in the swimming pools.

You know, I don't know.

i'm getting p1 intro vibes of like gasly and colopinto on a slide like welcome to the alpine car launch and they go down perfect and a guarantee if they said welcome and they're on the msc cruise ship everyone would go wow that was really funny yeah maybe they were to be fair it's the internet probably half people say it was

Really excited to be here.