Matthew Lewis Carter

Welcome to Ice and Furry Tales.

But after that, the nervous energy slowly started to dissipate.

We wanted to make sure that we were providing a safe space for dads to get together and to learn a new skill that honors their daughters.

And in doing that, break old stereotypes.

We are getting hundreds of men, not just in the UK, but globally get in touch because they actively want to be a part of this new progressive approach to fatherhood.

So we feel at the moment we've kind of stumbled into something which is a huge honor, but a huge responsibility to help facilitate the safe spaces for all those dads to step up.

Yeah, it's through our actions that the next generation learn.

And that's what's been so encouraging for us to see all these dads stepping up and wanting to break old stereotypes.

And for us, that's just hugely optimistic about the next generation and the hands they're in.

There are so many layers to this, so many reasons.

Something we haven't touched upon yet as well is the symbolism of dads stepping into the space that traditionally, stereotypically, has been considered a role of the mother in terms of preparing and styling and doing the daughter's hair.

And the symbolism of dads stepping into that space to take that on themselves is...

really does thread into dads stepping up to start to take and pick up more of the invisible load at home as well.

So it might start with doing the hair for their daughters, but it will then go on to many other areas as well.

It's a safe space for dads to share their mental health journey since becoming fathers specifically with other men in the same position as them in a pub environment that they're familiar with.

And it is also crucially important

a skill that again opens up another door in which dads can connect on a deeper level with their daughters.

And 10 minutes a day here or there over many weeks, months and years, I mean, that can completely... That can deepen the relationship with a father and a daughter to a level which they never might have had previously.