Matthew McGrory
speaker
331 appearances
2 recordings
1 series
first heard Mar 2025
last heard 7 Jul
Matthew McGrory’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
There's a pit stop.
The lead changes, there's a safety flag, that type of stuff.
The creators want to react more quickly in a more authentic way to what the audience is talking about.
Some of those channels get 200, 250,000 comments over a race weekend.
There's a lot of stuff.
So bringing those, boiling those things to the surface is really important so that they can authentically dive into the right conversations that kind of generate more excitement.
They can use it to think about how the press conference is good.
They can lead the drivers to say certain things at the press conference.
That could be both to promote good stuff.
It could also be to stop bad things from happening.
Really interesting, really interesting how people are using the tech, the AI tech in lots of different ways to pick up different signals on social media.
The way we approach this is like you've got to really understand your client, your customer, what they're looking for.
Very often it's kind of a PR related message.
A good example is I interviewed someone from a very well-known global drinks brand, and they're very sensitive about people talking about them polluting the oceans with plastic.
They spend an awful lot of money cleaning the oceans, hundreds of tons of plastic.
They have a whale preservation program, and they want to tell people about that.
What we're able to do is we're able to take the messages that they're looking for,
And with the advancements in AI, specifically large language models, we're able to create synthetic data sets.
The client gives us 10 source comments.
They kind of say, we're looking for stuff that sounds like this.
Showing 121–140 of 331 · page 7 of 17
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