Matthew McGrory
speaker
331 appearances
2 recordings
1 series
first heard Mar 2025
last heard 7 Jul
Matthew McGrory’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Whenever that gets posted, we want to lean into that conversation and we want to tell them, look, we're not polluting the oceans.
We're saving the whales.
We're saving the dolphins.
And we remove this.
So PR and kind of crisis people are using these things to get to very specific content in very specific ways.
More generalistic, people are using those large language models technique.
It's a bit techie, and I'm not going to profess to be an expert on this, but there's a technique called RAG, which is developed by Facebook, which takes a customer's own data, so their own voice, their brand guidelines, their brand voice, the responses that they give to their call center to talk to their clients, pulls that all together...
couple that with the large language model to generate authentic on-brand voice responses for clients.
So they use it inbound.
How can we detect specific messages?
And they're using it outbound for the suggested replies.
Normally it's suggested to a human agent and they kind of have the last call and edit it of how we respond to that.
That's really come about in the last 18 months to two years with where open AI and the whole large language model movement has gone and being able to take that.
We can do lots more than we used to.
is picking up on these, like for brands, it's picking up on specific messages normally that they're looking for, but they're also after the intelligence they kind of don't know that's there.
I wouldn't say finding it is easy yet, but it's democratizing access to the data because we've got a development we're doing at the minute.
I mean, it's a bit cheesily named in its prototype.
It's called Ask Arwen.
And Ask Arwen is really, it's aimed at the kind of the non-tech
person within a marketing team or a social media team who wants to ask a question of their data so it might be what was the most positive 10 comments made on my social media what was the most top three talked about topics on my social media so the idea is you could have a conversation with your social media channel and ask it questions on tiktok what was my most talked about event
Showing 141–160 of 331 · page 8 of 17
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