Matthew McGrory
speaker
331 appearances
2 recordings
1 series
first heard Mar 2025
last heard 7 Jul
Matthew McGrory’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Which channel did the most?
You're pulling all this data out in the way humans like to do it, which is I want to ask a question and I want to get an answer that isn't deeply technical.
Bad news for some of the data analysts who spend their days kind of translating what a marketing director might give them and then turning it into SQL query to interrogate data.
This will be really game-changing because it will allow businesses to make quick, rapid decisions in the moment.
When we get to that point, we're going to see it make creativity within ad campaigns really, really exciting.
to address that part of the market is to do it through partners.
There are a lot of organizations that already have partners that are helping them, they're doing these types of things.
So we partner with both traditional outsourcers that are providing people services, customer experience type services, and also with marketing agencies.
So kind of there are two kind of go-to markets from partners.
Most of those organizations are providing insights, client intelligence, all these types of things.
So what we're trying to do is our go-to market, we
are going direct as well but we're kind of layering that into the services that they're providing it becomes intrinsic when people are doing campaigns further down than that like you say kind of e-commerce yeah we're working with partners that go into the SME marketplace we're able to give it to them and they're able to give it to their sector
A lot of these insights are very often sector specific.
Once you understand the sector or work with a sector specialist partner, you can drive real good economies of scale and therefore make the products available to lots of people.
We're early stages, but I definitely think we're not far from this being very affordable very quickly.
We're not talking five years, we're talking 12 months.
And lots of startups are building this into their kind of strategy about how they target that mass market of businesses that aren't enterprises.
Definitely.
The other thing that's coming in Europe, we're beholden to GDPR regulations in probably a slightly stricter way than in the US.
But some of those demographic overlays are quite important.
Showing 161–180 of 331 · page 9 of 17
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