Matthew McGrory
speaker
331 appearances
2 recordings
1 series
first heard Mar 2025
last heard 7 Jul
Matthew McGrory’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
There's lots of businesses now stepping into that fray.
You can get alongside the insights data, you can get a demographic overlay.
We were able to tell a sports governing body that
We said 20% of your audience of your followers is women, but they provide 60% of the positive sentiment on your channels.
So go and recruit more women.
They send a great message out.
Those types of nuggets, you have to think through how to write the reports.
The large language model product is
is really changing that and allowing you to discover exactly as you're talking about different demographics, different target markets within what you're doing.
The key is you have to have a conversation to start with.
At the heart is the creativity around the storytelling.
You've got to excite people with your ads or your message or your content.
So you kind of got to have a conversation to start with.
Otherwise, no one's commenting on your socials and you've got nothing to analyze in the first place.
You can do a bit of that, but a lot of that data is tied up, certainly on Meta.
I don't know if it was big news in the US, but the Cambridge Analytica scandal over here, the UK company that was targeting individuals as part of the election campaigns, we're going back 10 years now, Meta had to reapply kind of all its data privacy policies and laws.
Now, getting any permissions to access data, for us to do that, we have to go through a complete app review process.
It takes at least two weeks every time we tweak and change it.
It's a real lengthy process.
A lot of the data is tied up in those data pools.
Showing 181–200 of 331 · page 10 of 17
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