Matthew McGrory

speaker

331 appearances 2 recordings 1 series first heard Mar 2025 last heard 7 Jul

Matthew McGrory’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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So it is actually accessible to the kind of base companies.

Some sell it like X. You can sign up to their data or you can sign up to one of the big social listening platforms.

They're listening to the 10% social media sentiment that's going around.

The Sprinklr, Brandwatch, these are the big players in those sectors.

But they're spending a lot of money to get hold of that data and put it in these vast data pools.

The only way you can do it affordably is to know exactly where you're looking.

You have to have a kind of use case in order to do that.

Doing it generally is quite expensive at the moment.

You can certainly do that within the ad platforms, within social media.

We do retargeting lists for clients.

They run a meta ad.

We analyze who looked at it, who responded it within the meta ecosystem.

And then we tell them, the next time you run the ad, don't run it against this audience because they don't like you.

But run it against this audience because they do like you.

We find that happens in lots of different micro communities.

You can definitely do it within your own data set, but aggregating up is more challenging.

There are definitely businesses out there that do scraping.

There's nothing illegal to doing that, as you say.

It's totally publicly available information.

Arwen doesn't do it because we signed a T's and C's agreement with Meta that says we won't do that.

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