Matthew McGrory
speaker
331 appearances
2 recordings
1 series
first heard Mar 2025
last heard 7 Jul
Matthew McGrory’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
So we only do it on kind of information that's in the box.
businesses that do that and they aggregate data up and that's useful we can access it and anyone can access it via x but you have to pay to access the x api you obviously only get an x view of the world then you don't get an x facebook kind of instagram view of the world which or and tiktok which a lot of marketing professionals will want that kind of full view of what's going on
Only so far as we'll partner with demographic type organizations.
We'll take an audience that reacted positively to maybe an ad or to an organic campaign.
We'll take all those people and then we'll say, can you find me more people like this?
We'll do a demographic analysis exactly as you were saying.
they're soccer bums, they're on the East Coast, they look like this, that the client could then run another lookalike campaign to target more people that look like those people.
You can enrich it in that sense of the word, but it's very difficult without doing it manually in this data private world to do that in an automated fashion anymore.
Going back 10 years, you'd have great pools filled of people doing that data enrichment.
With everything that's happened in the last sort of six months, we're definitely headed to, from our perspective, probably on the main channels, a much more generally toxic environment.
I think the pendulum swung one way.
It went too far.
It's going to swing back the other way.
It'll swing past the middle.
and go to the other side.
Yeah, we know it will.
Yeah, that's what always happens in these cases, which is unfortunately good for us because we'll be standing there waiting to help people, to protect people's brand.
That's the sort of the kind of me too bit of the job, the moderation side, where we hope
things they're heading the what we call insights intelligence that's a little bit more exciting it's about creating more engagement that's where we think the future is on social media giving people exactly what they want not hammering them with loads of ads that they don't really want to see getting in the way of their kind of user journey that they want they're accessing news and leisure and all sorts of their hobbies etc on these social media channels
So don't get in their way.
Showing 221–240 of 331 · page 12 of 17
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