Matthew Orley
speaker
499 appearances
1 recordings
1 series
first heard Jul 2026
last heard 7 Jul
Matthew Orley’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Most most businesses don't have that in the same way.
Some of the other industries you mentioned a and oftentimes we look and try to try to identify what those best practices are around other much larger uh programs that have been built.
the dynamics in the vacation rental space are somewhat different and have
changed how we've approached it and thought about it.
One I think is having clear geographic specificity.
if you're trying to sell unless unless what you already know to be true is that you want to sell a membership and
That
is going to be some ancillary revenue for your business, but it's going to be more of a
uh a cash grab from the customer who has no intention of using it again.
Right?
We know that we want our members to stay three times with us in a year.
And we come very close.
to achieving that.
That's the goal.
If if you're building a membership and saying
This is good ancillary membership revenue for us.
But there's a high likelihood that that person will churn at the end of the year.
that I mean that doesn't really do you any good.
When we when so for us, when you have the geographic specificity that that we have, I'm that helps to uh
That helps the customer understand what you are, why they're coming to you, what you're able to provide to them.
Showing 141–160 of 499 · page 8 of 25
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