Matthew Prince

But I am quite hopeful that it's something that the private markets will be able to figure out, you know, pretty well in the case of music.

Like, you know, if you think about the day before Steve Jobs steps on stage and launches iTunes 99 cents a song.

The entire music industry is worth about $8 billion.

Now, the 99 cents a song didn't turn out to be the right answer.

There was a whole bunch of potential legislation that people were threatening to pass.

There was a bunch of lawsuits that were there.

What ended up actually saving the music industry, though, wasn't any of those things.

It was the emergence of Spotify and Apple Music and Tidal and TikTok and YouTube and all the things that are now funneling much more revenue into the music industry than has ever happened in the history of the music industry.

And so I think that there's a potential for that to happen here as well.

I think the answer is gonna be different for everything which is out there.

If you've got a knowledge base for your developer platform, you're gonna want that content to be accessible by every agent which is out there for free.

You might even be willing to pay agents

to come and look at that information because it's marketing data, right?

It's a way to help teach people how to use your developer platform.

And if you make your developer platform easier to use and more programmable, then that's good for your business.

Today, even, we're seeing that while there's been a massive drop in the amount of traffic going to media companies, there's still a ton of traffic going from these AI agents and AI systems and answer engines

to kind of e-commerce companies.

Cause you know, you may ask chat GPT, which camera is the best one for me to buy, but you still have to go buy it from somewhere.

And so like, it's going to affect different things in different ways.

And our point is really, really simple, which is it should just be up to you, the creator of the service or the content or,