Matthew Prince

or whatever it is, should be up to you to say, how is your content being used?

And some people are going to say, I create things in order to help power the future of agents and the future of AI, and I'm happy for all of my content to be given away for free.

Other people are going to say, my business model is to do journalism, and I should get compensated for that.

Well, I think it's way easier to get it to work in this model because the reason that that doesn't work is because it doesn't generate much traffic.

And if it doesn't generate much traffic, then...

In a world where the only thing that determines your value is traffic, then things that are incredibly important research but don't generate much traffic are actually kind of, again, you know, pushed off to the side.

So I actually think it's the old web model that has gotten us to the place where because traffic is the only currency,

that that's actually driving us away from some of these more valuable things.

Those things, if they are filling in the holes in the cheese, like if your real goal is, you know, a super intelligence, you need to fill in as many holes as possible.

And so you're going to be much more willing in that world to pay for truly unique,

trustworthy content.

On the two by two, that's going to be up in the upper right somewhere.

That's going to be incredibly valuable for you.

And in the future, that's going to be something which, again, I think that you're going to have much more of a willingness to pay from the AI systems that are there, especially if you can imagine, like if it's just five AI companies, then that's not as healthy.

But if we have, if we literally have thousands that are out there and you have one that's going to be like

I am going to be the world's best English literature professor as a, you know, as a service.

Like, of course, they're going to have to read every single academic paper that's out there, and they'll be willing to actually pay for that, assuming there's a market for somebody who wants to say, I'm going to hire, you know, English literature as a service GPT.

But I think it's more likely in a world that is valuing furthering human knowledge as opposed to a world that's valuing traffic.

There's a lot of hand-waving in what I just said, but we know a couple things.

We know the business model of the web is going to change.