Matthew Prince

We know the things that worked well in the previous business model.

We know the things that broke in the previous business model.

And I think we can largely, not everyone, but we can largely agree on what we would like a better web in the future to look like.

And so given those things, I think it's up to anyone who thinks deeply to actually say, okay,

It's very rare that you have opportunities where a organization or an institution as large as the internet has its business model fundamentally change.

And if it does, like, what should we be aiming for it to change to?

I can't imagine any question that's more exciting to be thinking about and working on.

And I'm excited about how many of the top academic game theorists and economists and market designers are

helping us try to think through what could a healthier business model of the future of the web look like.

And again, maybe it has Cloudflare involved, maybe it doesn't, but I think we should all be trying to think about what it should look like in an ideal case.

I think go ask your journalist, what's the story that you've always wanted to tell, but your editor says, no one's going to care about that, right?

There's so many of those things that are out there.

What audience are you serving?

that is unique to your publication and how can you go deeper on the things that they think about?

I think it'd be amazing if the New York Times did less coverage of Washington, D.C.

and did more coverage of what are the best restaurants in Brooklyn?

What are the best new kind of off-Broadway shows which are coming up?

And so I think that, again, hyper-local, hyper-quirky, hyper-unique content, the stories that nobody else are telling, those are going to be the things that are the most valuable.

Hopefully,

in whatever the future business model of the internet looks like.