Matthew Slotover

yeah well that's funny you pick that up yeah typography was a big thing at the time this was 1991 and desktop publishing was just coming in so you're all too young to remember what desktop publishing is but it's typesetting on the computer which we were one of the first magazines in the world to be desktop published and it meant our bills went you know from 5 000 pounds to 500 pounds because we could do it ourselves and one of the amazing things about it was you had a mac and we had

we literally had one of those nine inch black and white screens.

And every time you scrolled the screen, it went like that.

Like it was really, really slow.

And we did the magazine on that.

But you could change the typefaces.

So you could choose your own typeface.

And there were all these people, mostly on the West Coast of the States, making amazing, crazy typefaces that didn't look like anything else.

And the logo is, I think it's adapted from a font called Triplex that was one of these new typefaces.

And we had a lot of fun with that.

We changed the typefaces every issue and advertising agencies would buy the magazine to show their clients and do ads with these typefaces in them.

So it was a bit of a thing, the typeface.

It's funny you pick up on that.

I don't know where you got that from.

Yeah, I mean, you're totally right.

We thought there was something exciting and we wanted to share it with people.

That's basically it.

It was a very, very exciting period.

We were 22 when we founded the magazine.

You know, you would go to an opening.