Matthew Wadiak

Yeah. So if you if you think back to the days of Iron Chef and Emeril Lagasse and the Food Network's peak, when people were still watching cable or more people were watching cable, at least. There was more interest in food and food celebrity and celebrity chefs than any time in history with less people actively cooking in America than any time in history simultaneously. So I think what we have...

hit was the cultural zeitgeist was saying we want to do this thing we want to cook at home but because people were watching cooking on tv and not cooking at home a lot of folks didn't know how to cook so oh apron ended up being the gateway that empowered folks to learn the basic skills to chop vegetables and prepare a piece of meat and put a basic meal together with their family

hit was the cultural zeitgeist was saying we want to do this thing we want to cook at home but because people were watching cooking on tv and not cooking at home a lot of folks didn't know how to cook so oh apron ended up being the gateway that empowered folks to learn the basic skills to chop vegetables and prepare a piece of meat and put a basic meal together with their family

hit was the cultural zeitgeist was saying we want to do this thing we want to cook at home but because people were watching cooking on tv and not cooking at home a lot of folks didn't know how to cook so oh apron ended up being the gateway that empowered folks to learn the basic skills to chop vegetables and prepare a piece of meat and put a basic meal together with their family

So that was embraced. And of course, you know, the rest after that VCs and PEs jumped on that and advertising went crazy.

So that was embraced. And of course, you know, the rest after that VCs and PEs jumped on that and advertising went crazy.

So that was embraced. And of course, you know, the rest after that VCs and PEs jumped on that and advertising went crazy.

Yeah, so acquisition through Facebook early days was our first cohorted spend into customer acquisition. And back, I'd say, you know, in the early days of Facebook, two years in or so, we didn't really have to advertise on Facebook for the first year. After that, we started dripping spend into social engagement and spending money on CAC. That was fairly cheap at the time.

Yeah, so acquisition through Facebook early days was our first cohorted spend into customer acquisition. And back, I'd say, you know, in the early days of Facebook, two years in or so, we didn't really have to advertise on Facebook for the first year. After that, we started dripping spend into social engagement and spending money on CAC. That was fairly cheap at the time.

Yeah, so acquisition through Facebook early days was our first cohorted spend into customer acquisition. And back, I'd say, you know, in the early days of Facebook, two years in or so, we didn't really have to advertise on Facebook for the first year. After that, we started dripping spend into social engagement and spending money on CAC. That was fairly cheap at the time.

You know, back then you could have a business selling almost anything and have, I mean, people didn't talk about ROAS back then, but you could imagine like a seven or eight ROAS, right? In today's terms.

You know, back then you could have a business selling almost anything and have, I mean, people didn't talk about ROAS back then, but you could imagine like a seven or eight ROAS, right? In today's terms.

You know, back then you could have a business selling almost anything and have, I mean, people didn't talk about ROAS back then, but you could imagine like a seven or eight ROAS, right? In today's terms.

Facebook has been smart in that their strategy as a business is to take as much money from their customers as possible without bankrupting the company. It's great for their bottom line, but it's not the sole channel to acquire customers anymore. And we need to be a little bit more educated in our span as modern entrepreneurs. But back then, we could acquire a lot of customers online.

Facebook has been smart in that their strategy as a business is to take as much money from their customers as possible without bankrupting the company. It's great for their bottom line, but it's not the sole channel to acquire customers anymore. And we need to be a little bit more educated in our span as modern entrepreneurs. But back then, we could acquire a lot of customers online.

Facebook has been smart in that their strategy as a business is to take as much money from their customers as possible without bankrupting the company. It's great for their bottom line, but it's not the sole channel to acquire customers anymore. And we need to be a little bit more educated in our span as modern entrepreneurs. But back then, we could acquire a lot of customers online.

through Facebook. And then of course we had influencer based ads, early days of, of influencers and social engagement and paid. And then we started, you know, things like, um, you know, my heart, you know, we did Howard Stern, we did TV, we did direct mail. We really did all of the channels at one point or another. And as the company became more mature, it became clear that, um,

through Facebook. And then of course we had influencer based ads, early days of, of influencers and social engagement and paid. And then we started, you know, things like, um, you know, my heart, you know, we did Howard Stern, we did TV, we did direct mail. We really did all of the channels at one point or another. And as the company became more mature, it became clear that, um,

through Facebook. And then of course we had influencer based ads, early days of, of influencers and social engagement and paid. And then we started, you know, things like, um, you know, my heart, you know, we did Howard Stern, we did TV, we did direct mail. We really did all of the channels at one point or another. And as the company became more mature, it became clear that, um,

Without recalling exact numbers from like 10 years ago, it was very good. And, you know, our CAC to LTV ratio was excellent. I still look at that. And I think a lot of folks, you know, look at ROAS and tacos and, you know, that kind of stuff today, especially Amazon sellers. But it really all boils back down to ratios between, you know, acquisition and LTV ratio.