Matthew Wadiak

Without recalling exact numbers from like 10 years ago, it was very good. And, you know, our CAC to LTV ratio was excellent. I still look at that. And I think a lot of folks, you know, look at ROAS and tacos and, you know, that kind of stuff today, especially Amazon sellers. But it really all boils back down to ratios between, you know, acquisition and LTV ratio.

Without recalling exact numbers from like 10 years ago, it was very good. And, you know, our CAC to LTV ratio was excellent. I still look at that. And I think a lot of folks, you know, look at ROAS and tacos and, you know, that kind of stuff today, especially Amazon sellers. But it really all boils back down to ratios between, you know, acquisition and LTV ratio.

And, yeah, it was very good, obviously, in the early days without a lot of competition. We had high loyalty. We had high spend on a per customer basis. And over time, you know, when there was more P.E. and V.C., anything good is going to get copied. Right. People all dumped their VC checks into advertising, in many cases at a loss, and it became a bidding war.

And, yeah, it was very good, obviously, in the early days without a lot of competition. We had high loyalty. We had high spend on a per customer basis. And over time, you know, when there was more P.E. and V.C., anything good is going to get copied. Right. People all dumped their VC checks into advertising, in many cases at a loss, and it became a bidding war.

And, yeah, it was very good, obviously, in the early days without a lot of competition. We had high loyalty. We had high spend on a per customer basis. And over time, you know, when there was more P.E. and V.C., anything good is going to get copied. Right. People all dumped their VC checks into advertising, in many cases at a loss, and it became a bidding war.

I think that's something we'll have to be aware of and conscious of is, do I want to grow at this pace? Do I want to attract investment in lookalike companies? And what am I prepared to do? How am I prepared to think about not just where I am today with LTVs and CAC, but what happens if this market becomes saturated and how I'm going to address that through different channels?

I think that's something we'll have to be aware of and conscious of is, do I want to grow at this pace? Do I want to attract investment in lookalike companies? And what am I prepared to do? How am I prepared to think about not just where I am today with LTVs and CAC, but what happens if this market becomes saturated and how I'm going to address that through different channels?

I think that's something we'll have to be aware of and conscious of is, do I want to grow at this pace? Do I want to attract investment in lookalike companies? And what am I prepared to do? How am I prepared to think about not just where I am today with LTVs and CAC, but what happens if this market becomes saturated and how I'm going to address that through different channels?

Yeah, we had various programs. We had a kids' cooking school program. A lot of our customers were parents. So in the summertime, we would do an engagement around several boxes in succession that were also learnings, kind of like a summer school cooking, where you'd plant peas and we'd set a can of soil with peas. And that one week, you'd plant them. The next week, you'd water them.

Yeah, we had various programs. We had a kids' cooking school program. A lot of our customers were parents. So in the summertime, we would do an engagement around several boxes in succession that were also learnings, kind of like a summer school cooking, where you'd plant peas and we'd set a can of soil with peas. And that one week, you'd plant them. The next week, you'd water them.

Yeah, we had various programs. We had a kids' cooking school program. A lot of our customers were parents. So in the summertime, we would do an engagement around several boxes in succession that were also learnings, kind of like a summer school cooking, where you'd plant peas and we'd set a can of soil with peas. And that one week, you'd plant them. The next week, you'd water them.

The third week, you'd clip them and use them in a salad. So we had really cool projects like that. We had lots of affiliate stuff going on.

The third week, you'd clip them and use them in a salad. So we had really cool projects like that. We had lots of affiliate stuff going on.

The third week, you'd clip them and use them in a salad. So we had really cool projects like that. We had lots of affiliate stuff going on.

However you can engage customers in a creative way is useful because those are ultimately going to be your highest value users and customers. So I love stuff like that. And I think, you know, companies always have opportunities to be more creative. And oftentimes those kind of projects and those retention strategies are, you know, are fun and they don't cost much money, right?

However you can engage customers in a creative way is useful because those are ultimately going to be your highest value users and customers. So I love stuff like that. And I think, you know, companies always have opportunities to be more creative. And oftentimes those kind of projects and those retention strategies are, you know, are fun and they don't cost much money, right?

However you can engage customers in a creative way is useful because those are ultimately going to be your highest value users and customers. So I love stuff like that. And I think, you know, companies always have opportunities to be more creative. And oftentimes those kind of projects and those retention strategies are, you know, are fun and they don't cost much money, right?

So I'd say that that's really important. The other, I think, big opportunity that a lot of entrepreneurs miss out on from an LTV standpoint is really, really good customer service because the distressed customer is really just asking to become a lifetime customer if you treat them properly. So I think having really great CX is critical for any consumer. Yes.

So I'd say that that's really important. The other, I think, big opportunity that a lot of entrepreneurs miss out on from an LTV standpoint is really, really good customer service because the distressed customer is really just asking to become a lifetime customer if you treat them properly. So I think having really great CX is critical for any consumer. Yes.

So I'd say that that's really important. The other, I think, big opportunity that a lot of entrepreneurs miss out on from an LTV standpoint is really, really good customer service because the distressed customer is really just asking to become a lifetime customer if you treat them properly. So I think having really great CX is critical for any consumer. Yes.