Matthew White

Is it truly you have lost not even a dollar of revenue over the past 12 months?

Oh, no, no, no.

Sorry.

I don't want to make it.

From our direct clients, we really don't lose anything.

No, just do total.

Just do total churn.

I'd have to look at the numbers.

I don't have it right off the top of my head.

It's I mean, I would say from the agency perspective, we're probably losing one or two accounts per month per agency.

So of the 16, probably between 20 to 30, I would say probably SMBs we lose per month.

But each one of them, again, are bringing on typically more than we're losing per month.

But ignore it from a logo basis, revenue churn, right?

So if you lose 30 customers every month at 65 bucks a pop, that's $2,000 a month in churn or about 2% of revenue churn per month.

So there's a little bit difference there too, because some of the ones that churn more are using less tools on our platform.

So we have agencies that are using one or two tools.

We have agencies that are using six tools, right?

That's exactly why I asked revenue churn.

Yeah, I mean, I definitely look at the numbers to see exactly what it is.

I mean, isn't that one of those things that like, if you're in the middle of diligence right now, if an investor asks you, Matthew, what's your churn?