Matty Mo
speaker
116 appearances
1 recordings
1 series
first heard Jun 2024
last heard Jun 2024
Matty Mo’s voice in public audio — every appearance, attributed to the second.
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Appearances
Any content that's going viral related to a creator inventing a new style of making work and sharing it on TikTok is a product that could be sold on a monthly basis as a box company or in a marketplace. And this is a product you buy that allows you to create content around your purchase. And in doing so, you're inadvertently marketing the thing you bought.
One theme in all my stuff is like, how do you make it so that your customers share your story and bring you more business organically?
I'm trying to cheat to make my life as easy as possible. And the viral loop built into the business is a hell of a cheat.
My pleasure to be here. It's a long time coming. Easier to pin you down for a podcast than a dinner in Miami.
Yeah. And done is a relative word. I mean, I operate a large art studio and work with a whole bunch of different people. So I've facilitated or helped out with some crazy stuff. One that might be of note is the changing of the Hollywood sign to say Hollyweed. That was done by an artist in my studio when California legalized cannabis a few years back.
and painted a block of houses millennial pink a developer came to me and said that they were having a hard time getting demolition permits and so they said what could we do that would really make a stink so we painted this block of houses millennial pink thousands of people came to take pictures in front of them and the city ultimately um decided that the houses need to come down
interesting urban development project. I taught a famous dog how to paint a portrait of itself. And that portrait and video did better than most artists ever do in their entire lives.
I dragged a duffel bag full of a million dollars in cash, a transparent duffel bag full of a million dollars of cash around an art fair, built the fuselage of a private jet that allowed people to take selfies inside of it, got credit for all those monoliths that started popping up.
And most recently have decided I want to build an art town and move to the middle of New Mexico and have been chipping away at that.
Well, the reason I hijacked the narrative is I started in advertising technology.
back in like 2008, 9, 10, when Facebook's API was emerging and YouTube and the iPhone were emerging and realized that there were these new centers of attention and there were certain metrics or places that you, metrics you can manipulate or places you needed to be seen in order to capitalize on those attention portals or places for attention.
And that's where I really honed my skills that I'm now kind of playing out in art. Most of my art to date has been me starting with a headline, thinking to myself, what headline could I make? And then reverse engineering actually how to do it, which publication to pitch it to, how to create enough digital artifacts to tell the story. I've shied away from that.
And I would say like in 2020, when the pandemic hit, I was looking at you and Jack Butcher leading these digital communities and realized that was definitely the future.
So I would say that you guys were a big inspiration for that and started an art community and then realized there was all these ancillary businesses in addition to being a direct consumer artist or gallery artist that were fascinating, that supported the entire ecosystem and community and that not a lot of entrepreneurs were building.
And so I think that's where we're going to start is like, think about the world of art as more than just galleries and artists. It's a whole bunch of infrastructure between, and much of it is being ignored by the powers that be, the major institutions, because they're set up to sell a certain type of product to a certain type of person for a certain type of results.
And that's mostly really expensive products as a store of value and sometimes a way to avoid paying taxes.
Yeah, and you can reframe what art means. Art doesn't have to be a square white cube with some paintings on the walls. Art can be a way of living, like a way of justifying the materials you use, the choices you make, deeply studying your craft. I think of myself as more living an artistic lifestyle than portraying the archetypal artist.
And so that's the takeaway is like as a startup entrepreneur, you can live your life artfully and that will actually lead to deeper meaning and perhaps better results.
OK, so we should we talk about these ideas?
OK, I think I think we should start with this idea of a mural agency. So it's not a new idea. I've already built one. I know the ins and outs of it very well. The challenge I had with scaling was moving to new geographies.
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