Maul

That's, that's really all the entire thing is.

I don't know exactly how they're going to pivot it or like,

if all UMG artists are now going to have their own Even account, but like, you know, Kohl's used Even.

It's a big platform.

But I guess I just didn't see the outrage because I've seen plenty of major sign other independent companies as sub labels.

And I don't think it's any different than that.

Can you break it down just a little bit more?

Because I'm sure there's a lot of people that don't know what Even is.

I didn't know exactly what it was.

I assume a lot of people...

that listen to this show know what Patreon is.

It's a paywall where we can set different tiers for different prices.

We can tell you what you get for this amount of content for this price.

Even is pretty much the same thing with music.

If I want to put a record out to my fans a month in advance before it hits TSPs, that's an option I can do.

It's really just a direct to consumer option for your music.

Shout out to Shooter, shout out to Rock Marcy, shout out to those guys like that that have been doing this type of thing for years.

direct to consumer with their fan base.

Um, and this is, again, this is just essentially the majors now getting into that.

Yeah.