Mauro Porcini

So what does that mean exactly?

What does at the service of humanity mean?

It means that it needs to be a tool to solve specific problems, to help people.

And we often talk about people and problems and dreams.

Once again, I mentioned it multiple times today, the hierarchy of needs of Maslow has been always, for me, for decades, the most important framework to understand people and to understand people

I could help people and solve their problems.

I translated this hierarchy of needs, now that I'm in Samsung, in four categories that are relevant to the world of tech, the world of Samsung, our portfolio products.

But if you want, they're relevant to any company, any brand, any situation in general.

The categories are live longer, live better, live loud, live on.

So I want to help people live longer, better, louder, and on.

What does it mean?

Live longer is all about physical and mental health.

And it's about safety.

So creating products that help you in all of this.

Think in our world, wearables, technology that monitor your body for your physical and mental health, or a variety of different technology that monitor your house, your loved ones, your pets.

So that's all the world of Live Longer.

That is the base of the Maslow Pyramid, is survival and safety.

Live better is about using technology to work on your behalf, ideally, or to work with you to become more productive.

But translated, that means I want to free up your time so that you can do whatever is most relevant and most important to you.

And technology will work on your behalf.