Mauro Porcini

That is very moral to start from that in a very, very authentic way.

Not as a lever for business, but because you profoundly believe in it.

First step.

Second, learn the language of business.

Understand what is relevant to these companies from a financial standpoint, from a business standpoint.

Third step, try to link the two.

Now, it may have been difficult, more difficult in the past.

But today, once again, in a world where financial value is aligning to human value because you can't protect mediocrity with your barriers to entry anymore, it's easier.

It's easier.

But a lot of people are not understanding these alignments and they are not leveraging the business opportunity.

You know, this is when I talk to the business world is leverage the business opportunity.

When I talk to my friends and people I know that care, I'm like, this is an incredible ethical opportunity we have right now.

As a leader working on a global scale, you've made impact in all of the companies you've worked at, worked with.

You're now at the very beginning of your journey at Samsung.

And I don't think it would be an exaggeration to say that there are a lot of people looking at you to see what you are going to do next.

How do you introduce a new aesthetic respectfully?

You know, if you try to define what respect is, it starts with empathy.

Deeply understanding the entity that is in front of you.

Let's say it's a person or it's a brand or it's a company.

So respect starts with empathy and this empathy mixed with knowledge, you know, studying profoundly the history of this person or this brand or this company.