Mauro Porcini

So I knew that it wouldn't be easy to give up to this opportunity.

So that was one reason.

I was not looking for a new job.

I could have stayed at PepsiCo 20 more years and continue.

I would have generated new challenges for myself.

Think about the challenges of that industry in sustainability, health and wellness, or even just pushing design as a driver of business growth and brand relevance in that industry, in that company.

So I would have found my challenges to stay motivated.

But again, a completely different kind of culture in a different country, in a different company, different industry, for sure, was really motivating.

But there is also another reason.

My passion as a child, my passion in university was consumer electronics.

I did my thesis in consumer electronics in 1999 on wearable technologies.

So on...

Clothing that are smart with flexible screens and pins that look and see and hear what you see and what you hear and can record all this information in a virtual memory.

Back then, we were not calling the cloud, but it was what today is the cloud.

And so on and so forth, a variety of different products and objects that you wear.

enabled by technology back then was a dream.

It was just, you know, a vision of the future.

And I started to work in Phillips on that vision of the future.

And then life brought me to completely different directions.

And what is 26 years later now,