Mauro Porcini

I find myself in a company in a moment in time that gives me the possibility to translate those dreams into reality.

But there is a big difference between the kid that graduated from school with that thesis on wearable technologies and what I am today is these two decades of experience.

On one side, in the world of 3M and then with my own agency,

is experiencing technology and really understanding how to leverage technology to create meaningful solutions for people.

Then the other part of my journey is experiencing branding and experience and really understanding how to create something meaningful for people through those levers.

And so right now I'm connecting back the two dimensions to really understand

take the intuitions that I had many, many years ago and bring them to life, but with this awareness, with an experience, with a knowledge of how to do it that is much broader.

It's so interesting.

I first met you when you worked at 3M.

And I remember when you got the design, the big design job at Pepsi, the design community was wondering, well, can he take his knowledge and expertise in a discipline that was very much about household goods at that time, you know, you did that gorgeous tape dispenser, and bring that alive to fast moving consumer goods.

And now you're moving from fast moving consumer goods to shaping technology used by billions of

Can I, you know, I'm sure you're about to ask me a question, but there is something.

People tend to look at just the few years of experience you have and the company you've been working for before the next experience, right?

So it's so paradoxical and sometimes it's funny how many people right now are like, oh, but he's coming from PepsiCo, consumer goods.

They don't know you like I know you.

Yeah.

I mean, if you look at my 26 years of work, literally 13 are in consumer goods branding experience and 13 are in tech.

And tech is where everything started.

It was my passion.

It's my knowledge.