Max Altschuler

Yeah, so how we make money is through our conferences, but we're just a media company helping people usher in the future of sales.

So everything from technology to training, sales is getting more attention and more love than ever before.

It's finally kind of a hot role, and people are thinking about it less as kind of a used car salesman in a car lot and more of this empathetic role that keeps the lights on at some of the best-growing startups.

So...

We do this through training.

We do crowdsource content on our blog and then a couple conferences a year, about 2,500 people at each conference focused on future sales.

We do a little overhauling.

overlap on marketing customer success and everything from, you know, whether you're a sole technical founder and you're trying to figure it out on your own, or you're a seasoned VP of sales at an enterprise company and you want to learn about, you know, all the new and exciting things happening in sales and all the new technologies and all the new kind of hacks and tactics that have come out of that.

Uh, last one was, we, um, we do those conferences that, that one's a joint venture with, uh, Salesforce or not a joint venture, but a partnership with Salesforce, um, you know, in an effort to go further up market.

So the economics for something like that will be, um, you know, you get 75% of your income through sponsorships, about 25% of your income through ticket sales, um,

Sponsor revenue for that one is about 1.2 and change.

Okay.

And then what were ticket sales?

Yeah, so our costs were sub $1 million, right around.

And you're managing these costs.

Basically, you don't want to make any investments until you recoup that money.

So you don't spend...

So unnecessarily, you just do the bare bones for the event until you have enough recouped, and then you can kind of level it up some more.

And you want to always try and build it out so that you're thinking about, okay, like, what if we only hit 50% of target?

You know, can we still break even at 50%?