Max Bauermeister

Um, and right now we're, there's about 12 of us, um, spread across Berlin and Madrid.

Yeah, for sure.

So we're constantly also testing with AdWords, for example.

But the first sort of deals we did and how we got was through affiliates.

So actually, we went through comparator sites, for example, a lot.

And that was what was quite a good sort of initial step to get to leads.

If you can, I would even do ACV deals, right?

So percentage of ACVs, then you basically don't even have to pay for a lead.

And that can really help through testing, getting validation.

Even if you're just demoing the product and someone doesn't buy it initially, there's always a lot of value in talking to prospects.

No, we were talking like 15% ACV.

That's correct.

No, we do it on a monthly basis, right?

So we say there's basically, it's capped on a year anyway, so only first year ACV deal and only for what the customer pays.

So as soon as the customer leaves, of course, we don't pay this part.

But yeah, it's monthly billing, right?

So that's what you have to be aware of.

You basically have to pay the affiliates on a monthly basis.

It's Grit by Angela Duckworth.

I'm always following Elon Musk, of course.