McCall Jones

all the way up. And when they see a drop-off at the first 10 minutes of their webinar, they accept it. And they say, oh man, that's just what happens. It's just what happens. Oh well, right? It's a numbers game. I'll just spend more money on ads to get more people there. So hopefully the people that will stay will buy and hopefully that number will go up, right? So

all the way up. And when they see a drop-off at the first 10 minutes of their webinar, they accept it. And they say, oh man, that's just what happens. It's just what happens. Oh well, right? It's a numbers game. I'll just spend more money on ads to get more people there. So hopefully the people that will stay will buy and hopefully that number will go up, right? So

all the way up. And when they see a drop-off at the first 10 minutes of their webinar, they accept it. And they say, oh man, that's just what happens. It's just what happens. Oh well, right? It's a numbers game. I'll just spend more money on ads to get more people there. So hopefully the people that will stay will buy and hopefully that number will go up, right? So

With this, I want to show you the right way to do this. You'll see why I'm looking like this. I have to draw a picture that is crazy. Let me show you the right way to do that. Is that OK? Say yes. Awesome. Now, every single person can use this.

With this, I want to show you the right way to do this. You'll see why I'm looking like this. I have to draw a picture that is crazy. Let me show you the right way to do that. Is that OK? Say yes. Awesome. Now, every single person can use this.

With this, I want to show you the right way to do this. You'll see why I'm looking like this. I have to draw a picture that is crazy. Let me show you the right way to do that. Is that OK? Say yes. Awesome. Now, every single person can use this.

Whether you're just starting your business or you have a gajillion case study stories, you've made a lot of money, the only thing you need is a single testimonial. Yeah, I know some people who are starting their businesses, they don't have a testimonial yet. Totally fine. Learn this principle. Go find a testimonial. Get some results for people. Come back here and then use this.

Whether you're just starting your business or you have a gajillion case study stories, you've made a lot of money, the only thing you need is a single testimonial. Yeah, I know some people who are starting their businesses, they don't have a testimonial yet. Totally fine. Learn this principle. Go find a testimonial. Get some results for people. Come back here and then use this.

Whether you're just starting your business or you have a gajillion case study stories, you've made a lot of money, the only thing you need is a single testimonial. Yeah, I know some people who are starting their businesses, they don't have a testimonial yet. Totally fine. Learn this principle. Go find a testimonial. Get some results for people. Come back here and then use this.

Yeah, do we know we can use this? Say yes. Okay, so this happens in the first 10 minutes and this is the right way to do this. It has three steps. How many? Amazing. Okay, so step number one. Failed before. Yeah, say failed before. Amazing. Step number two. This is my most complex drawing. It's a puzzle piece. Kind of. Step number two is one thing. I want you to say one thing. Awesome.

Yeah, do we know we can use this? Say yes. Okay, so this happens in the first 10 minutes and this is the right way to do this. It has three steps. How many? Amazing. Okay, so step number one. Failed before. Yeah, say failed before. Amazing. Step number two. This is my most complex drawing. It's a puzzle piece. Kind of. Step number two is one thing. I want you to say one thing. Awesome.

Yeah, do we know we can use this? Say yes. Okay, so this happens in the first 10 minutes and this is the right way to do this. It has three steps. How many? Amazing. Okay, so step number one. Failed before. Yeah, say failed before. Amazing. Step number two. This is my most complex drawing. It's a puzzle piece. Kind of. Step number two is one thing. I want you to say one thing. Awesome.

Step number three. Yeah, look. It's this, right? We call it the high kick hook or the fast forward hook. Say fast forward. Fast Amazing. So we are going to go through all three of these steps. I'm going to teach you how to tell this story. Yeah. So if you do this right, it hooks people to the end. And remember, charisma controls the emotions and energy of the people watching the webinar.

Step number three. Yeah, look. It's this, right? We call it the high kick hook or the fast forward hook. Say fast forward. Fast Amazing. So we are going to go through all three of these steps. I'm going to teach you how to tell this story. Yeah. So if you do this right, it hooks people to the end. And remember, charisma controls the emotions and energy of the people watching the webinar.

Step number three. Yeah, look. It's this, right? We call it the high kick hook or the fast forward hook. Say fast forward. Fast Amazing. So we are going to go through all three of these steps. I'm going to teach you how to tell this story. Yeah. So if you do this right, it hooks people to the end. And remember, charisma controls the emotions and energy of the people watching the webinar.

So we're going to hijack their emotions and make them feel the things that we want them to feel. Yeah. Sound good. Say yes. Amazing. Okay. So first we are going to dive into failed before. Now this Story is a case study story. So it's not your story. This is why you need a single testimonial. It's a case study story.

So we're going to hijack their emotions and make them feel the things that we want them to feel. Yeah. Sound good. Say yes. Amazing. Okay. So first we are going to dive into failed before. Now this Story is a case study story. So it's not your story. This is why you need a single testimonial. It's a case study story.

So we're going to hijack their emotions and make them feel the things that we want them to feel. Yeah. Sound good. Say yes. Amazing. Okay. So first we are going to dive into failed before. Now this Story is a case study story. So it's not your story. This is why you need a single testimonial. It's a case study story.

So I want you to think to yourself, and I want you to write down the first name of your biggest testimonial so far. Yeah, your biggest testimonial so far. With this biggest testimonial, the first step that you have to do in this story is you have to do failed before. And there's a couple reasons why.

So I want you to think to yourself, and I want you to write down the first name of your biggest testimonial so far. Yeah, your biggest testimonial so far. With this biggest testimonial, the first step that you have to do in this story is you have to do failed before. And there's a couple reasons why.