McCall Jones

So I want you to think to yourself, and I want you to write down the first name of your biggest testimonial so far. Yeah, your biggest testimonial so far. With this biggest testimonial, the first step that you have to do in this story is you have to do failed before. And there's a couple reasons why.

The first reason is your warmest customers, the people who are the most likely to buy from you, are people who have tried to get your solution before and failed. Yeah, they're people who have joined other programs. They're people who have been duct taping a solution together to try to get it on their own.

The first reason is your warmest customers, the people who are the most likely to buy from you, are people who have tried to get your solution before and failed. Yeah, they're people who have joined other programs. They're people who have been duct taping a solution together to try to get it on their own.

The first reason is your warmest customers, the people who are the most likely to buy from you, are people who have tried to get your solution before and failed. Yeah, they're people who have joined other programs. They're people who have been duct taping a solution together to try to get it on their own.

They are your warmest customers, and we want to identify them as quickly as possible at the beginning of your webinar. Understand? Say yes. Amazing. So there's a problem here, though, because not only are they your warmest customers, But they're also the most skeptical. The reason why is because they've tried it before and they failed, right?

They are your warmest customers, and we want to identify them as quickly as possible at the beginning of your webinar. Understand? Say yes. Amazing. So there's a problem here, though, because not only are they your warmest customers, But they're also the most skeptical. The reason why is because they've tried it before and they failed, right?

They are your warmest customers, and we want to identify them as quickly as possible at the beginning of your webinar. Understand? Say yes. Amazing. So there's a problem here, though, because not only are they your warmest customers, But they're also the most skeptical. The reason why is because they've tried it before and they failed, right?

A couple things happen in their brain because they've tried it before and failed. The first one is they look at you and they say, hmm, somebody else told me this would work too. Look how that turned out. Right? And the second thing is, which is even worse than that, is they start to think it's their fault that they haven't succeeded so far.

A couple things happen in their brain because they've tried it before and failed. The first one is they look at you and they say, hmm, somebody else told me this would work too. Look how that turned out. Right? And the second thing is, which is even worse than that, is they start to think it's their fault that they haven't succeeded so far.

A couple things happen in their brain because they've tried it before and failed. The first one is they look at you and they say, hmm, somebody else told me this would work too. Look how that turned out. Right? And the second thing is, which is even worse than that, is they start to think it's their fault that they haven't succeeded so far.

If they start to believe that something is wrong with them and that's why they haven't succeeded before, it doesn't matter how amazing your offer or your secrets or anything you're about to sell them is. If they believe I am the thing that's bad, even if your thing is good, they'll still never buy. Yeah, they'll still never buy. So even though they're the warmest, they're the most skeptical.

If they start to believe that something is wrong with them and that's why they haven't succeeded before, it doesn't matter how amazing your offer or your secrets or anything you're about to sell them is. If they believe I am the thing that's bad, even if your thing is good, they'll still never buy. Yeah, they'll still never buy. So even though they're the warmest, they're the most skeptical.

If they start to believe that something is wrong with them and that's why they haven't succeeded before, it doesn't matter how amazing your offer or your secrets or anything you're about to sell them is. If they believe I am the thing that's bad, even if your thing is good, they'll still never buy. Yeah, they'll still never buy. So even though they're the warmest, they're the most skeptical.

Now, something we have to understand is that people will not buy if they think they won't succeed. Yeah, they will not buy if they think they won't succeed. So what we have to do is we have to show them that it is possible for them to succeed even if... they've tried before and failed. Yeah, this is the very first step of our story.

Now, something we have to understand is that people will not buy if they think they won't succeed. Yeah, they will not buy if they think they won't succeed. So what we have to do is we have to show them that it is possible for them to succeed even if... they've tried before and failed. Yeah, this is the very first step of our story.

Now, something we have to understand is that people will not buy if they think they won't succeed. Yeah, they will not buy if they think they won't succeed. So what we have to do is we have to show them that it is possible for them to succeed even if... they've tried before and failed. Yeah, this is the very first step of our story.

So in order to build this story, we're gonna start to build a list. I want you to start to list out things that they have tried before and failed. And I'm gonna give you a tip because we can kind of kill two birds with one stone here. Part of the things or some of the things they've tried before and failed should be your competitor's methods. should be the things that they would buy elsewhere.

So in order to build this story, we're gonna start to build a list. I want you to start to list out things that they have tried before and failed. And I'm gonna give you a tip because we can kind of kill two birds with one stone here. Part of the things or some of the things they've tried before and failed should be your competitor's methods. should be the things that they would buy elsewhere.

So in order to build this story, we're gonna start to build a list. I want you to start to list out things that they have tried before and failed. And I'm gonna give you a tip because we can kind of kill two birds with one stone here. Part of the things or some of the things they've tried before and failed should be your competitor's methods. should be the things that they would buy elsewhere.

Because if you can show in the first part of your story that, oh man, this person tried, this person's and this person, this person's and they failed, they automatically will think your competitors are worse than you. Yeah, so what I want you to do is I want you to take just a second and I want you to start to list out things your people would have tried before and failed.