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McCall Jones

👤 Person
267 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

If we're like, listen, the secret to being in your charisma styles is you just have to change your hair and change your face and change your voice and change your body and change every single script that you're doing and then do this and then do this. All of a sudden, even if we're like, you have the secret, they go, that's too many things, right? It's very overwhelming. Very overwhelming.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Amazing. Right. Instead, if we can tell them, right, the thing that you've been missing is one thing. We say the thing that you're missing is your charisma styles. And all of a sudden they go, oh, I just have to use my charisma styles. Yeah, no, if you're not familiar with charisma styles, there are three different styles plus the false faces.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Amazing. Right. Instead, if we can tell them, right, the thing that you've been missing is one thing. We say the thing that you're missing is your charisma styles. And all of a sudden they go, oh, I just have to use my charisma styles. Yeah, no, if you're not familiar with charisma styles, there are three different styles plus the false faces.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Amazing. Right. Instead, if we can tell them, right, the thing that you've been missing is one thing. We say the thing that you're missing is your charisma styles. And all of a sudden they go, oh, I just have to use my charisma styles. Yeah, no, if you're not familiar with charisma styles, there are three different styles plus the false faces.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Like it is a process to learn how to use your charisma styles, but they, I'm telling the truth, they are just missing one thing. Yeah, so instead of presenting it as secrets, present it as a single system. And then that system, you can still use like your titles of your secrets and things like that. Yeah, a couple of examples. We do have charisma styles, perfect webinar.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Like it is a process to learn how to use your charisma styles, but they, I'm telling the truth, they are just missing one thing. Yeah, so instead of presenting it as secrets, present it as a single system. And then that system, you can still use like your titles of your secrets and things like that. Yeah, a couple of examples. We do have charisma styles, perfect webinar.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Like it is a process to learn how to use your charisma styles, but they, I'm telling the truth, they are just missing one thing. Yeah, so instead of presenting it as secrets, present it as a single system. And then that system, you can still use like your titles of your secrets and things like that. Yeah, a couple of examples. We do have charisma styles, perfect webinar.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

If we said, hey, you know, you're not closing anything and you wanna be closing, Good news, this person tried this and this and this and this and this and they failed. The one thing they were missing was perfect webinar. Yeah, the one thing. If the person can believe that there's one thing missing, then they will move forward. Yeah, does this make sense? Say yes. Yes.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

If we said, hey, you know, you're not closing anything and you wanna be closing, Good news, this person tried this and this and this and this and this and they failed. The one thing they were missing was perfect webinar. Yeah, the one thing. If the person can believe that there's one thing missing, then they will move forward. Yeah, does this make sense? Say yes. Yes.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

If we said, hey, you know, you're not closing anything and you wanna be closing, Good news, this person tried this and this and this and this and this and they failed. The one thing they were missing was perfect webinar. Yeah, the one thing. If the person can believe that there's one thing missing, then they will move forward. Yeah, does this make sense? Say yes. Yes.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Awesome, so now the last piece of this is the hook, yeah? Once you tell them that they're missing one thing and it's called perfect webinar, you're not gonna tell them what perfect webinar is yet, right?

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Awesome, so now the last piece of this is the hook, yeah? Once you tell them that they're missing one thing and it's called perfect webinar, you're not gonna tell them what perfect webinar is yet, right?

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Awesome, so now the last piece of this is the hook, yeah? Once you tell them that they're missing one thing and it's called perfect webinar, you're not gonna tell them what perfect webinar is yet, right?

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

You don't go through and you say, oh man, yeah, we tried this and we tried this and we tried this and then we came up with this solution, then we came up with this solution and we trial and error here and here and here, right? You can do that in an epiphany bridge once again later, later in the presentation. The hook here is you tell them they were only missing one thing.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

You don't go through and you say, oh man, yeah, we tried this and we tried this and we tried this and then we came up with this solution, then we came up with this solution and we trial and error here and here and here, right? You can do that in an epiphany bridge once again later, later in the presentation. The hook here is you tell them they were only missing one thing.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

You don't go through and you say, oh man, yeah, we tried this and we tried this and we tried this and then we came up with this solution, then we came up with this solution and we trial and error here and here and here, right? You can do that in an epiphany bridge once again later, later in the presentation. The hook here is you tell them they were only missing one thing.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Then you fast forward to results and you say, okay, fast forward to three weeks later after using this one thing, here were the results. And then you say, what changed? What took them from where they wanted to, or from where they were to where they wanted to go? What changed? Well, they had to stop doing this and start doing this. They were smart enough. They just needed the system.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Then you fast forward to results and you say, okay, fast forward to three weeks later after using this one thing, here were the results. And then you say, what changed? What took them from where they wanted to, or from where they were to where they wanted to go? What changed? Well, they had to stop doing this and start doing this. They were smart enough. They just needed the system.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Then you fast forward to results and you say, okay, fast forward to three weeks later after using this one thing, here were the results. And then you say, what changed? What took them from where they wanted to, or from where they were to where they wanted to go? What changed? Well, they had to stop doing this and start doing this. They were smart enough. They just needed the system.

The Russell Brunson Show
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39

Can I show you the system? And then the reason why I call it a high kick hook is I go, say yes, and then I do a high kick, which is why our logo is this. This is the part of the speech where I add the high kick. This is the hook where all of a sudden they're like, yes, I want to see the system. I want to see the system.