Mehak Bharti

And I am in the same category.

I always want to consume ethically.

I'm an ethical researcher.

I work on sustainability.

But of course, when price comes on the way, you have to think twice, right?

Especially with the uncertain economy that there is.

So I just like to tell people like you and me that we're not bad people.

We're not dishonest.

So we really want to

contribute towards the environment we really want to consume responsibly.

It's the companies that really need to position the ethical products in a better fashion.

So instead of charging us the extra money for ethical products, they should sort of, you know, position those ethical products differently.

They could, you know, we could pay, we could sacrifice quantity and not price because, you know, when we're talking about price, there's this pain of paying.

And, you know, you're letting go.

You create that financial, the feeling of financial loss.

It triggers an immediate sense of financial loss.

So for us, of course, we shouldn't be responsible or we shouldn't be allowed to bear that.

So I would just tell consumers that you guys are all right.

You know, you want to work on your values.

You want to buy based on your values.