Melanie Benesch

the consumer.

Massive consumer backlash.

This is Melanie Benesch.

The public really, really loves their supplements.

Health food stores put black curtains over the supplement aisle and the vitamin aisle and said, this is the future you're looking at if Congress gets its way.

He's standing in his bathrobe, and the FBI swoops in and knocks the vitamins out of his hands.

It's not always clear to me what the difference is between, say, helping to maintain your blood sugar levels versus using it as part of a healthy diet to help maintain healthy blood sugar levels.

Who I think had this epiphany and really homed in on jellyfish.

Every good supplement starts with an epiphany.

Hold on, hold on, hold on.

So it wasn't even about memory?

Why did we think that jellyfish have good memory?

So put it in a protein shake or something else, and then now it's part of the food supply.

Hold on.

They said, aha, we'll put it in food.

And that was the birth of the Prevagen shake.

What doesn't have additives like whole fruits and vegetables?

I think the whole food itself would be considered an additive.

If it's being added to another food, yeah.

But if it's just in its whole form, then I think it's just a banana.