Melissa Bermudez

It's a little tricky.

I did actually used to work in frozen meat.

So the logistics of delivering are pretty straightforward for me locally.

We've been able to learn a ton through that.

But to me, pretty much our ambitious vision and goals, we really do want to grow through wholesale.

We did about $30,000 in sales in 2025, and that was mostly direct-to-consumer.

Exactly, yeah.

Yeah.

At a time when so many companies are competing for the attention of our target customer, busy parents, how should we think about crafting our message in a way that stands out and, really importantly, gets people talking?

super easily.

So they're all individually packaged the way we sell them.

You throw them into a lunchbox, they're ready to go by snack time, or you can throw them in the microwave or the toaster and feed your family anytime.

Yeah, exactly.

Exactly.

Yeah.

I like those ideas a lot.

And we have really struggled about this, like, is this for kids?

Is this for busy families?

The more I've been in the market, I really believe, like, it's also moms who are not feeding themselves and need a product like this.

Yeah.