Melissa Minkow

Consumers are increasingly switching to lower cost items.

They're increasingly frustrated with high prices and higher inflation.

And that is a big challenge for the consumer conglomerates like Coca-Cola or Kraft Heinz or Unilever because people are less focused on the type of brand and more focused on the function amid this challenging environment when it comes to looking at rising house prices, rising grocery prices.

And higher unemployment and that sort of thing as well is all straining consumers.