Mercedes Bent
speaker
417 appearances
1 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Mercedes Bent’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I think that there is expertise in being able to identify the leading indicators that lead to plateauing, cohorted, flatlining retention.
And if you layer on...
revenue on top of that, and you have revenue cohorts that are stacking, you're in an amazing place.
But understanding that very early on, this is the behaviors the user is showing in how they access your product within the first days, hours of usage.
I always ask founders, what are you measuring in the first two days of their usage that tells you which cohort of retention they're going to fall into?
And founders who are on top of things are
know this.
They have a number.
They have a metric of what they're identifying.
So to me, that is a large part of the answer is being able to underwrite that before.
And this is the non-obvious part of
If it was obvious to everyone, I think everyone would be underwriting companies this way.
But I can't tell you how many investors I've met who can't even say the words I'm saying because they just don't have the language.
And so there really is something unique and special about low-touch, no-touch sales.
Consumer is not a category.
It's a purchase level of agency that someone makes when they pull out their own credit card or pull out their own name and sign in when giving my email.
And there's ways to underwrite that lead to more successful companies than not.
So that's part of it.
I don't know if I fully answered your question there, though.
This is something we always talk to founders about, which is like, how are you leveraging two things on both the product and the distribution side, the latest advances in the shift in order to get to market faster than, say, an incumbent would?
Showing 341–360 of 417 · page 18 of 21
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