Merryn Sherwood
speaker
78 appearances
1 recordings
1 series
first heard Jul 2026
last heard 9 Jul
Merryn Sherwood’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
They don't necessarily protect every single regular sort of round match.
But I think in Australia the Anti-Siphoning Act is quite unique because
So I think if you looked at an environment like England, obviously their major sporting competition is the English Premier League.
And you can't watch English Premier League matches on free-to-air TV.
BBC have access to the highlights, but not matches.
And so Australia is quite unique, I think, still in that we do still have a fairly large percentage of sport on free-to-air matches.
And so I don't think that's in danger of changing.
It will be interesting to see whether or not these broadcast deals that allocate so much money to the AFL and NRL end up costing other sports and their visibility.
It has been a conversation that we keep having.
Have we reached a ceiling for sporting rights?
And what we've seen, particularly over the last 20 years, is that it keeps going up and we have not.
But what we have seen certainly, I think, is that there are sport products that are more valuable than others, particularly in Australia, obviously now the NRL and AFL.
And perhaps there is a bit of a risk that those two sports will be the ones that are spent on and not others.
I think, as you said, a lot maybe will depend on how the legacy media unfolds in the next seven years.
The reach that they will still have, the use of their own streaming platforms, how more fragmented the market is.
But I think when it boils down to it, sport is still just such a valuable broadcast product.
There is nothing else that gets people to tune in all at the same time.
It really is kind of unmatched in what it does, and that's why they're able to command such high figures.
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