Michael Aaron Flicker
👤 Speaker
146
total appearances
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Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words
Whereas those that were asked how fast was the car going when it smashed the wall, they guessed 40 miles an hour, actually 40.5.
Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words
There's a 27% increase in their estimate of the speed by just changing one word.
Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words
And that has real impact for brands, for us when we work interpersonally with people.
Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words
Even think about the impact on the legal system.
Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words
One change of a word when there's a lawyer asking a question of a witness can really change the way they feel and how they respond.
Something You Should Know
The Psychology of Brand Loyalty & The Strange History of Everyday Words
So a lot of power in this idea of naming and the power of words.