Michael Barnett

And they go, oh, I want this on my event.

And so they start following us, start getting interested, take a meeting.

And then we get about 40% of the meetings we take close.

Yeah, you could go to Fast, go to their event page or Inc.

and go to their event page and see us on there.

Yeah, maybe it's fastco.com.

And Inc.

Inc.

is actually, go to Inc.com and upcoming events.

You'll see us in there.

And so I agree, physical events are going to come roaring back.

We've already been crushing it with customers in Dubai, where they're starting to launch again.

Going all the way back to November, actually, they had some pretty good results because they were way ahead on vaccines.

But what we found, what was great for us was all the virtual side.

So webinars, virtual events, podcasts, white papers.

And the functionality we built was to go, you don't just want to acquire somebody once.

You want to acquire them and keep them for a long time.

And you want to get them to engage as often as possible.

So for your own podcast, imagine if every time people sign up for one of your podcasts, then one of their friends listens to the next podcast.

They get a note saying, hey, great news.