Michael Beebe

We're familiar with those guys.

Uh, we have always been a client of SVD at very happy.

We do.

We have been working on what we call an insights product, which is really data that allows brands to really understand who their customers are.

It's a different cell.

It's a cell to a different customer base than the pure data or media activation services that comprise really our existing businesses in ad tech.

And, you know, we think about it as a dashboard that a client can use to really understand who their audiences are and how those audiences behave online and offline and how those audiences are developing, what the subsegments and subpopulations are that comprise them.

Their audiences, a lot of brands have a very monolithic understanding of who their audience is and we allow them to sort of see sub-segments of their audiences that have been hiding in their blind spots.

So that is a business that we refer to broadly as insights.

We deliver it both on a consultative basis and we're beginning to develop it into more of a subscription-based product that we'll sell on a SaaS basis.

Absolutely.

It is a key to discovery of what it is that clients will pay for is that consultative one-to-one relationship and dialogue that you develop with your early customers through that process.

How many folks?

We have 107 people at Distillery today.

All in New York?

Majority in New York.

We've got a few sales offices in San Francisco, Chicago, Atlanta, LA, and Boston.

Our net margin, including our audiences, our net revenue margin is approximately 50%.

Our audiences are our core product, whether you're activating them through our platform, through a third-party platform, or whether you are looking for insights.

The core currency of distillery is highly performant, high resolution, behavioral audiences.