Michael E. Gerber

speaker

472 appearances 2 recordings 1 series first heard Dec 2021 last heard Dec 2021

Michael E. Gerber’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Michael E. Gerber Part II; The Future of the E-Myth and You! · 15 Dec 2021 podcast

Part two is the franchise arm.

And part three is the education arm.

Part one is Prodigy Business Books.

At Prodigy Business Books, we started at the founding of it in 2008, the very first vertical market emyth book.

So we went out into the world of

Emouth fanaticists to find individuals who have applied the emoth to the work on their practice.

And the very first vertical emith book we published was the Emouth Attorney, Why Most Legal Practices Don't Work and What to Do About It.

And we found two partners, co-authors, to come and join me in the creation of that book.

I write a chapter, they write a chapter.

The second book in that series was the Emith Accountant, Why Most Accountancies Don't Work and What to Do About It.

And we found an Emouth accountant out there on the planet to co-author that book with us.

I wrote a chapter, they wrote a chapter, I wrote a chapter, they and the subsequent 20 now vertical market emith books have been published.

Toward the evolution of the vertical market books called 312 in total.

So we've identified 312 total vertical markets that we're going to publish an emoth book for.

Why are we going to do that?

Because we're going to be able to stipulate very, very clearly that the emoth, the basic general principles underlying the emoth, could be applied.

In every single kind of business on the planet, whether that be a profession, a professional service, whether that be a product, a technical product, whether that be a software business, whether that be a hardware business, whatever the hell that kind of business was, the emoth works identically as well in every single one of them.

So the publishing arm since 2008 has now published 20 vertical markets.

Emouth books.

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