Michael E. Gerber
speaker
472 appearances
2 recordings
1 series
first heard Dec 2021
last heard Dec 2021
Michael E. Gerber’s voice in public audio — every appearance, attributed to the second.
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Appearances
Franchise Today · Michael E. Gerber: The Iconic Author of the Legendary E-Myth. · 8 Dec 2021
podcast
Number three, your purpose.
Number four, your mission.
Number five, the job.
And the job is the client fulfillment system.
Number six, the practice.
And the practice is the three-legged stool.
of lead generation, lead conversion, client fulfillment.
The lead generation system, the lead conversion system, and the client fulfillment system.
And that is your franchise prototype.
The franchise prototype is critical to the creation of a vast growing franchise enterprise.
So following the practice is step seven in the Eightfold Path, and that is the business.
And I define a business simply as up to seven turnkey practices.
See practice number one over here, practice number two over there, practice number three over there and there, practice number, you follow me, replicating faithfully that very first practice.
Practice times seven plus a turnkey management system.
That defines your business prototype.
That final is the enterprise.
And the enterprise is nothing other than up to seven turnkey businesses, ergo 49 turnkey practices, plus a turnkey management system, plus a turnkey leadership system.
Every single franchisor on the planet, to the degree they follow this regimen,
religiously, and that's the key term for how do you remember this, religiously, follow it religiously, then and only then will they understand how McDonald's became the 40,000 plus stores, faithfully replicating the original vision that Ray Kark had all those years ago.
Well,
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