Michael E. Parker

Well, one thing that I would say that I think is just really would help those that are listening is that's really big is when I help people with their offers, right? Sometimes that I think a big mistake people make, they think that this gumbo of stuff makes it a good offer, that there's all this stuff. You get this and you get that. They focus on the pieces and not understanding the payoff.

And sometimes people actually can reduce what's in the offer and charge more money. Because you get to the transformation quicker. So if you get to the people don't want like, you know, say, hey, you get to spend, you know, three days with me a week. People don't want to spend three days with me a week. They want to spend the most minimal time with me as possible to get to the transformation.

And sometimes people actually can reduce what's in the offer and charge more money. Because you get to the transformation quicker. So if you get to the people don't want like, you know, say, hey, you get to spend, you know, three days with me a week. People don't want to spend three days with me a week. They want to spend the most minimal time with me as possible to get to the transformation.

And sometimes people actually can reduce what's in the offer and charge more money. Because you get to the transformation quicker. So if you get to the people don't want like, you know, say, hey, you get to spend, you know, three days with me a week. People don't want to spend three days with me a week. They want to spend the most minimal time with me as possible to get to the transformation.

Right. So so helping people with their offer. And a lot of times the issue I have, Charles, is they'll put this thing in their offer. And then the next thing that they offer in the offer is not related to a pain that the person is going to have within the offer. Here's what I mean. So I say, okay.

Right. So so helping people with their offer. And a lot of times the issue I have, Charles, is they'll put this thing in their offer. And then the next thing that they offer in the offer is not related to a pain that the person is going to have within the offer. Here's what I mean. So I say, okay.

Right. So so helping people with their offer. And a lot of times the issue I have, Charles, is they'll put this thing in their offer. And then the next thing that they offer in the offer is not related to a pain that the person is going to have within the offer. Here's what I mean. So I say, okay.

I'm working with some when they say you get this 12 week training that's going to help you learn how to do a. OK, and then the next thing that they have is something about a T-shirt or a some sort of trip somewhere that has nothing to do with what anyone learned. They're like, but it's value. Yeah, but it's not related to that.

I'm working with some when they say you get this 12 week training that's going to help you learn how to do a. OK, and then the next thing that they have is something about a T-shirt or a some sort of trip somewhere that has nothing to do with what anyone learned. They're like, but it's value. Yeah, but it's not related to that.

I'm working with some when they say you get this 12 week training that's going to help you learn how to do a. OK, and then the next thing that they have is something about a T-shirt or a some sort of trip somewhere that has nothing to do with what anyone learned. They're like, but it's value. Yeah, but it's not related to that.

See, but if I was if I was making an offer that had to do, let's say I wanted to sell this new, you know, backpack that's great for going hiking and I want to sell this backpack and I would say, OK, there's this great backpack. Now, a pain someone might have that's going to go hiking. is that they might need a really good flashlight.

See, but if I was if I was making an offer that had to do, let's say I wanted to sell this new, you know, backpack that's great for going hiking and I want to sell this backpack and I would say, OK, there's this great backpack. Now, a pain someone might have that's going to go hiking. is that they might need a really good flashlight.

See, but if I was if I was making an offer that had to do, let's say I wanted to sell this new, you know, backpack that's great for going hiking and I want to sell this backpack and I would say, OK, there's this great backpack. Now, a pain someone might have that's going to go hiking. is that they might need a really good flashlight.

So I might say as another part of this offer, I'm gonna give you this special flashlight that glows in the dark, can warm your food and do this and that. The next thing is they might need a compass because while they're out, see that's related. Next thing you know, they might need something that's going to actually strengthen their tent in case a bear came at night.

So I might say as another part of this offer, I'm gonna give you this special flashlight that glows in the dark, can warm your food and do this and that. The next thing is they might need a compass because while they're out, see that's related. Next thing you know, they might need something that's going to actually strengthen their tent in case a bear came at night.

So I might say as another part of this offer, I'm gonna give you this special flashlight that glows in the dark, can warm your food and do this and that. The next thing is they might need a compass because while they're out, see that's related. Next thing you know, they might need something that's going to actually strengthen their tent in case a bear came at night.

And it's something that locks their tent in a special way and puts a fortune. All of those things have congruency and they have relationship to what the main reason that I even want the offer is about. When you build an offer, you have to create congruency. You want to make sure that everything. So if you remember the movie Inception.

And it's something that locks their tent in a special way and puts a fortune. All of those things have congruency and they have relationship to what the main reason that I even want the offer is about. When you build an offer, you have to create congruency. You want to make sure that everything. So if you remember the movie Inception.

And it's something that locks their tent in a special way and puts a fortune. All of those things have congruency and they have relationship to what the main reason that I even want the offer is about. When you build an offer, you have to create congruency. You want to make sure that everything. So if you remember the movie Inception.

where you start dealing with incepting someone's thought and putting something in their mind. People who build good offers, they're able to not only make sure there's something in there that's transformative, they actually describe the next problem that's going to come from the solution that they gave. Absolutely. Because every solution creates a new problem.