Michael E. Parker

And when you think about the different elements, the different assets that you might have, here's what we're really doing. We're taking all these things that we've done in our business Right. I've built a product here and a service here. And there's things that customers have said, I like this. But now what I need to do, I need to go and pull these assets together to start building an offer.

And when you think about the different elements, the different assets that you might have, here's what we're really doing. We're taking all these things that we've done in our business Right. I've built a product here and a service here. And there's things that customers have said, I like this. But now what I need to do, I need to go and pull these assets together to start building an offer.

And when you think about the different elements, the different assets that you might have, here's what we're really doing. We're taking all these things that we've done in our business Right. I've built a product here and a service here. And there's things that customers have said, I like this. But now what I need to do, I need to go and pull these assets together to start building an offer.

And sometimes I have things that are just ready to go. Like I can use this as is. This is good. I can put it in the treasure chest and use it as an offer. Sometimes I have things that need to be altered a little bit. And with a little tweaking, this is something I can put into an offer. And then sometimes there's something I just need to create brand new.

And sometimes I have things that are just ready to go. Like I can use this as is. This is good. I can put it in the treasure chest and use it as an offer. Sometimes I have things that need to be altered a little bit. And with a little tweaking, this is something I can put into an offer. And then sometimes there's something I just need to create brand new.

And sometimes I have things that are just ready to go. Like I can use this as is. This is good. I can put it in the treasure chest and use it as an offer. Sometimes I have things that need to be altered a little bit. And with a little tweaking, this is something I can put into an offer. And then sometimes there's something I just need to create brand new.

Like I need to create something brand new that I don't like for this offer to be what it could be. I need this thing and I don't have it. So I'm going to take the time and I'm going to do a quick training video. I'm going to make a partnership and get an alliance with someone that will allow that they'll allow.

Like I need to create something brand new that I don't like for this offer to be what it could be. I need this thing and I don't have it. So I'm going to take the time and I'm going to do a quick training video. I'm going to make a partnership and get an alliance with someone that will allow that they'll allow.

Like I need to create something brand new that I don't like for this offer to be what it could be. I need this thing and I don't have it. So I'm going to take the time and I'm going to do a quick training video. I'm going to make a partnership and get an alliance with someone that will allow that they'll allow.

Sometimes people make the mistake in thinking everything in the offer has to be from them, but it doesn't. I can build a partnership with someone and say, hey, every time I sell this, will you give them this thing that you have that will make my offer perfect? And say, sure, just throw me $50 every time you sell that offer. And here, I'm doing this offer for $5,000.

Sometimes people make the mistake in thinking everything in the offer has to be from them, but it doesn't. I can build a partnership with someone and say, hey, every time I sell this, will you give them this thing that you have that will make my offer perfect? And say, sure, just throw me $50 every time you sell that offer. And here, I'm doing this offer for $5,000.

Sometimes people make the mistake in thinking everything in the offer has to be from them, but it doesn't. I can build a partnership with someone and say, hey, every time I sell this, will you give them this thing that you have that will make my offer perfect? And say, sure, just throw me $50 every time you sell that offer. And here, I'm doing this offer for $5,000.

I'll give you $50 every time I sell it. You can do that to make the ultimate offer for someone. So this is a tool that allows you to do that. The next tool is... to actually structure your offer. And here's where the real offer building comes. Now you actually begin to lay out your offer. What is the first item? What is the value of it that you would assign to this element of your offer?

I'll give you $50 every time I sell it. You can do that to make the ultimate offer for someone. So this is a tool that allows you to do that. The next tool is... to actually structure your offer. And here's where the real offer building comes. Now you actually begin to lay out your offer. What is the first item? What is the value of it that you would assign to this element of your offer?

I'll give you $50 every time I sell it. You can do that to make the ultimate offer for someone. So this is a tool that allows you to do that. The next tool is... to actually structure your offer. And here's where the real offer building comes. Now you actually begin to lay out your offer. What is the first item? What is the value of it that you would assign to this element of your offer?

So you actually list it out. You say, this is worth 997 by itself, $997. Then you begin to think about that inception. What's the next problem that that thing solves? And then you list out the next thing and you assign a value to it. And you go all the way down this sheet, filling out the value proposition.

So you actually list it out. You say, this is worth 997 by itself, $997. Then you begin to think about that inception. What's the next problem that that thing solves? And then you list out the next thing and you assign a value to it. And you go all the way down this sheet, filling out the value proposition.

So you actually list it out. You say, this is worth 997 by itself, $997. Then you begin to think about that inception. What's the next problem that that thing solves? And then you list out the next thing and you assign a value to it. And you go all the way down this sheet, filling out the value proposition.

And then you get a, then after you do those main things, I have an area where you list some bonuses because a good offer always has a few little bonuses. So you say, well, here's the main things of the offer. But if you do this offer today, here's a few bonuses. We're gonna give you this, gonna give you that. So I have you list that and assign a value.

And then you get a, then after you do those main things, I have an area where you list some bonuses because a good offer always has a few little bonuses. So you say, well, here's the main things of the offer. But if you do this offer today, here's a few bonuses. We're gonna give you this, gonna give you that. So I have you list that and assign a value.