Michael E. Parker
speaker
131 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Michael E. Parker’s voice in public audio — every appearance, attributed to the second.
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Appearances
And one of the ways, you know, you can have the best product in the world, but if there's no one there to buy it, it doesn't mean anything, right? And if you don't have an audience that is larger than your system or your way to convert a sale, you're going to go out of business. I don't care how great your thing is. So we need a lead generation offer that is always bringing new leads.
And I define a lead as someone who is giving me their contact information. There's a lot of things you can define it as, but I want to just be real simple. Do I have your phone number or your email? Can I get a hold of you? If I can't get a hold of you, you're not a lead, right?
Someone who has raised their hand and said, I'm interested in what you're talking about, and here's my contact information, right? Not a lead. So this is a lead. I need an offer, whether that I want to give something of real value out there that makes someone want to give me their email. And sometimes people think, well, this is going to be easy. I'll just give this thing for free.
Free still has to be sold. Yes. It's because it's free. Don't mean people will give you that email and that phone number. It's got to still be good. It's got to be something that really brings transformation, something that really helps them. Then there's what's called a core product offer. And this is more of the core thing you do. It still has to be an offer.
So that main service you provide, that main product that keeps the lights on, you still want to organize that into a very good offer. So someone understands that if I give you this, I get all of this. This is what an offer makes you feel like. And you're able to charge more for that when you organize the offer that way.
Now, another critical offer, and a lot of people really miss out on this, and this is the thing that can really move you to seven figures very quickly, is understanding premium value offers. Now, premium value offers, I would say, range from anywhere from 5,000 to, I know some people who have million dollar premium value offers.
So if you are able to put together a very clear transformation that you can get for someone, very clear transformation, and you're able to realize that people don't want your process, they don't want your person, that I get a lot of time with you, I get to go through this seven-step whatever process, they want the payoff. They want the outcome.
They want the thing that gets the result for them, right? So when you're able to really define that, You're able to start making premium value offers and something that people used to do in a year can literally happen in one day. Yes. Right. So you can make $300, $300,000 in a day. You can make a million dollars in a day. I'm among a network of people.
We do this all the time where you can generate these types of numbers simply by knowing how to make premium value offers. So that's a critical element, right? Then you deal with, and let me just say this too before I go to this last one, is that when you start running the numbers, you start realizing, okay, if I sell 20 of this $50,000 thing, that's a million dollars, like right now.
It's not 365 days, not 52 weeks. Today, if I have a $50,000 offer that gets a clear transformation and just 20 people buy it, That's seven figures right now. And some people who don't understand that, they don't realize not only is this possible, it's happening every day.
And there's no reason that anyone listening to this can't achieve that once you know how to structure the things that you do into a clear transformation. But that brings me to the last one, which I think is one of the most important offers of all, and that is a continuity offer. Mm-hmm. A continuity offer. A continuity offer is something that people pay you monthly or could be annually as well.
But it's something that has a consistent rhythm where they pay continuously for what you do. They subscribe. They become a member. It can be as simple as someone paying a monthly fee to be a part of a group that you started where you talk to them every month. It could be a newsletter. It could be a distinct portal that they get access to. It could be coaching.
But something, it could be software, which is one of my favorites. So at the end of the day, Russell Brunson built a whole business model around this called the linchpin model because... he realized that the linchpin is really your continuity.
Because at the end of the day, even if you wanna sell your business one day and you might be a great leader and you might be good at what you do, but even investors know, well, what if something happens to you? What am I going to do if you're not around? They want something that's been systemized and they look at your monthly recurring revenue.
That is going to generate the most value for your business and make your business the most sellable and have the most highest value proposition to an investor. And also, when you have very strong continuity, this is the thing that allows you to sleep at night as a CEO. Because you can't live off of events. You can't live off of the next campaign.
You want to know there's some level of continuity that keeps the bills paid and the lights on no matter what you do so that those other things that you do just become these dramatic moments of injections of money. But I've got my baseline stability from my continuity. So these four offers, lead generation, core product offers, productivity, premium value, and continuity.
These are the four critical offers that every business needs if they want to be a seven-figure or more business and comfortably sustain that into the foreseeable future.
Well, that's an excellent question, Charles. And I think one of the things that is most critical, there's a lot I could say about that. The most critical thing I think to really get across is a couple of things. One is that the difference between pain and pleasure. So when you have lead magnets with a cold audience who doesn't know you. Yeah. And you lead them towards pleasure.
Like the, you know, come here and then automatically you're going to lose weight. People don't believe you. You know, I love the story of, you know, if you were standing out on the street and you were just waving a hundred dollar bill and you said, I just want to give this the way away to everyone. You know, you were yelling. No one would trust you. It must be a counterfeit.
There's something wrong. Like who would do that? Right. It's too good to be true. So everyone's you know, your your your radar goes up for a scam or fake or whatever. Right. But what's amazing is if a rock fell on my head and I was bleeding profusely and I didn't I was trying to help a complete stranger came up. and said, hey, let me have your phone. Give me the passcode. Let me call 911 for you.
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