Michael E. Parker
speaker
131 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Michael E. Parker’s voice in public audio — every appearance, attributed to the second.
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Appearances
So I would say the biggest issue that I've had, as well as the most rewarding thing I've had, is to teach people to think differently about themselves, because you don't get what you want. You get who you are. And this is what I have to teach people to think about because they want a seven-figure business. They want people to respect their leadership.
They want people to listen when they give direction. But they can't command that because they haven't become that person yet. So until they change who they are and really embody and embrace what that really means... it's impossible for them to plant those seeds in others that makes them be respected in their leadership, that allows them to say, my offer is $20,000.
They can't even say it because they don't believe it. If I have a discount mindset, if I have a mindset that doesn't feel I can do something or I can charge this for that, There's no way I can, in transparency, really communicate the value of what I have because I don't believe it myself.
So when I don't believe it myself, I transfer that to the person I'm selling to, and this is the reason so many people are stuck because that limiting belief is still in them. So what I try to do is to slowly begin to carve that limiting belief out of them, get them to first see themself differently. so that they can see their customer differently, which allows them to see results differently.
And that's kind of the pathway I try to focus on.
Yeah, you know, I think something I like to always teach people, and I use the acronym of CEO. And I teach people that one of the first things we have to do, we have to learn how to charge. And charge means to take. immediate imperfect action, to stop waiting for everything to be perfect before you act, to be willing to charge forward, to take action, to see it as now o'clock.
That is so many people that miss opportunities because they simply won't do what they know to do. Some people think if I just knew more, if I knew this, if I knew that, well, our biggest problem is what we don't know. Our biggest problem is what we do know. The things we already know, people know what to do to be more fit. They know what to do to be more healthy.
The issue is we won't do what we know to do. So getting entrepreneurs to transition to the CEO mindset of I need to take action. The other thing is, is that we have to be able to expand.
So that means that I have to make a commitment to expand my knowledge, to expand my network, to expand my learning, and that there's actually an investment that I have to make in myself to be able to input more information that is actually useful to my growth.
There's too many entrepreneurs that aren't willing to grow into a CEO because it requires that, you know, what got you here won't get you there. And the pathway and the separation to getting you there is something you don't know. The difference between a six figure and a seven figure CEO is something that you don't know. Right.
And so if I'm not willing to expand my base of knowledge to listen to people who have been somewhere I'm trying to get to, I'll always stay where I've been. So expansion is very important. And then the O in CEO for overcome, because no matter what you deal with, there's going to be an obstacle. There's going to be something that gets in your way.
As soon as you make a decision to go forward, there's going to be a roadblock. There's going to be a issue. There's going to be something that says, here's why you can't. And it is the people who transition to CEOs, they have this relentless fire in them that somehow says, I'm not gonna let this thing stop me. I'm gonna keep going. I'm gonna overcome this obstacle.
I'm not gonna let my initial thought, my initial view of what has taken place. You know, it's ironic, but it goes back to physics to understand the law of polarity, that for every action, there's an equal and opposite reaction. There's never one side of anything. There's always two sides.
So whenever something looks like you're not going to be able or you can't or it's bad, there has to be a better side to it. When I look at some things I went through as a young man, Charles, I went through some challenges. And my mom was in a domestic violence situation. And I grew up, I went through a lot of things. I went to six different elementary schools.
I went to a home for battered women with my mom. And I could look at all these things and say, man, look at my life and all that. But listen, these were some of the best moments in my life because it shaped my leadership. It made me stronger. It taught me how to care for people. Pain helped me to appreciate healing.
being able to understand what can happen when you do certain things cause me to want to live a different life.
So until you have the ability, the keen sense of seeing what is good about anything that happens in your life, it's very hard to be a CEO because you're going to have a lot of things that come up that you didn't want to happen, but it's those people who overcome that are able to fully move into being a CEO.
So these are just a few things, but we have to charge, we have to expand, and we have to overcome.
Yeah. So, you know, I think, um, You know, all of my journey over two decades building businesses, I've been making different offers to businesses and groups and companies. And one thing that I've kind of arrived at that there's a way to organize these into four core offers. And I give a shout out to a good friend of mine and coach named Myron Golden, who is likes to organize it this way as well.
And I think it's a really good, succinct way. But I've been using offers like this for so many years and seeing what it does to entrepreneurs. And so the first offer is a lead generation offer. And every true CEO needs a systematic, predictable way to generate leads.
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