Michael E. Parker
speaker
131 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Michael E. Parker’s voice in public audio — every appearance, attributed to the second.
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And then there are subsystems that support the bigger system of how the body works. So all of these things are great examples. I love when you go to the airport, for example, there's a visual control system where you can walk through this building. Big old airport, no one comes and meets you, no one tells you where to go, but there's signs everywhere.
There's visuals, there's indicators, there's triggers, there's all kinds of sounds, there's all kinds of things that tell you where to go. And you might look at your boarding pass and you're walking around and no one is telling, this big monstrosity of an airport, but it's all governed by color codes and visuals and words. Someone put a system in place that you know certain pictures mean bathroom.
Other pictures mean a gate. Other pictures mean safety. Other pictures mean danger. This is all a system that someone thought through and it works to get us a consistent outcome because they've thought about how all the pieces work together to create a whole.
Well, one of the greatest things that I love to help some of my clients with is to really understand the system of how to take what you offer and organize it into an offer. So we have different services that I might be working with a business and they provide a service or they sell a product.
But there's a difference in making an offer, which combines your services and your products into one distinct outcome of transformation for a customer. When you can think about the real outcome you get for someone and how you can combine products and services to get them this outcome in the best way, you can raise your prices for what that offer is worth.
You name that offer, you give it a good price. And because your outcome is so clear, when you're done with this, you're going to know how to write a book on your own and self-publish. When you're done with this, you're going to know how to actually increase your revenue by 50%.
When you're done with this, you're gonna be clearly, you're gonna know clearly how to hire the right person and how to put a framework in your business to develop your team members once they're there. When the outcome is clear and you turn it into an offer, well, now you take someone who was making six figures a year and they're able to make six figures in a month.
I've seen people that went from a six figure year to a six figure month. I've seen individuals who are making maybe a half million dollars a year and then they did it in a day. Because they learned how to restructure their offer and get a contract for that half a million dollars.
I've seen an individual that didn't think they could sell their business until maybe three to four years from when I met them, but then taught them how to systemize their business and organize the components of their business in a way where someone could see the value. And then they were able to sell their business in months. Right.
for multiple, you know, multiple seven figures, all because they started to see how to simply organize what they were already doing in a way that someone could understand the value. So our job, people think sometimes that selling, you know, the reason some people think selling is a bad word is because they've had experiences where people weren't really selling. They were trying to convince you.
People try to convince you and try to, you know, force you to get something you don't want. Neither do you need. versus true selling done the right way is to find the right person who you really can solve their problem and then uncover the value.
When you can start to have value and the transformation is so clear and you can uncover that value right before their eyes, it's only the right next step for them to want that from you, no matter the price.
And so, as we often say, when the value is this big, so hopefully you can see my hands here, and the value is this big and the price is this big, doesn't matter what price I put in here, as long as the value is this big and the price is this big, someone will always be willing to buy that from you. We only exchange money When something is more valuable than the money that we exchange.
We don't go get gas because we think gas prices are good, but we value driving our car more than we do that price. So even though we might complain about the gas, we still will get it. Because we value the driving of the car to get to our destination more than the price.
So we have to what I teach people how to do, Charles, long story short, is to better organize what they're doing and to communicate it in value terms so that people understand what they get out of it in relation to the price. And we see people exponentially grow their business because they think in offers versus just a product or service.
Well, I think the biggest thing, that's an excellent question, Charles. And I think the biggest thing is that, you know, what has really helped me is just better understanding how the mind works. Because one of the biggest obstacles that I've seen in working with people is not the business stuff. It's mindset. It's their belief systems. It's the limiting beliefs that they have.
And people think the success has to take a long time. And it really doesn't. The problem is it takes a long time to get you to believe that success can happen quick. Right. And so the limiting beliefs is the biggest obstacle that I've seen because I understand how the brain works and that we have automatic negative thoughts.
Our first thought is why something can't work and why we can't change and why we can't do something different. And so we are stuck in comfort zones that the self-preserving brain we have always gives us. And until you realize that there's an equation that we all go through that determines what we do. First, we think about it. Then we get feelings and emotions come from those thoughts.
And then we do what we feel. So if we don't change what we think, we can't change what we do because the equation begins with the thinking. If we want to go even further, the environment is what helps generate the thoughts. So most people have to get in more environments that teach them to think and breathe like a CEO. They have to get around.
This is why I created environments and programs to help people get out of the environments they've been in, to get in a different environment that will give them different thoughts, which gives them different feelings that allows them to do different things.
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