Michael E. Parker
speaker
131 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Michael E. Parker’s voice in public audio — every appearance, attributed to the second.
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I would give them my phone and I don't even know them, but because I'm in pain, I'm willing to work with someone I don't know. So the reason I bring that up is, When you talk about pain, people are more willing to give it a try to see what it's about. So instead of saying the seven things that will make you rich, I would talk about the seven mistakes that stop you from being rich, right?
The seven things you're doing wrong, the seven reasons that you can't, overcome, blah, blah, blah, blah, to make seven figures. These are the things that get attention. The other thing is, I would say, is the more that we can make sure that that lead magnet is gonna give them a real result,
If you can get a lead magnet that gives them a real result that these these are, you know, I'm going to teach you the seven mistakes that authors are making that causes their books to not sell more than 20 copies. Right. And then you let them know in there, I'm going to give you a tool that's going to help you do this specific thing. Right. That is a part of a bigger process.
But I'm going to give you one part of it. So these are two things that I've seen be very successful. The selling of pain. Help me get out of the pain is something that solves a specific problem within a bigger process. These are things that people will give you their email for and you'll find more success in people actually being willing to stand up and say, hey, I would like to understand more.
Yeah.
So do you mean specifically about the way they position their offers or just in general?
Well, one thing that I would say that I think is just really would help those that are listening is that's really big is when I help people with their offers, right? Sometimes that I think a big mistake people make, they think that this gumbo of stuff makes it a good offer, that there's all this stuff. You get this and you get that. They focus on the pieces and not understanding the payoff.
And sometimes people actually can reduce what's in the offer and charge more money. Because you get to the transformation quicker. So if you get to the people don't want like, you know, say, hey, you get to spend, you know, three days with me a week. People don't want to spend three days with me a week. They want to spend the most minimal time with me as possible to get to the transformation.
Right. So so helping people with their offer. And a lot of times the issue I have, Charles, is they'll put this thing in their offer. And then the next thing that they offer in the offer is not related to a pain that the person is going to have within the offer. Here's what I mean. So I say, okay.
I'm working with some when they say you get this 12 week training that's going to help you learn how to do a. OK, and then the next thing that they have is something about a T-shirt or a some sort of trip somewhere that has nothing to do with what anyone learned. They're like, but it's value. Yeah, but it's not related to that.
See, but if I was if I was making an offer that had to do, let's say I wanted to sell this new, you know, backpack that's great for going hiking and I want to sell this backpack and I would say, OK, there's this great backpack. Now, a pain someone might have that's going to go hiking. is that they might need a really good flashlight.
So I might say as another part of this offer, I'm gonna give you this special flashlight that glows in the dark, can warm your food and do this and that. The next thing is they might need a compass because while they're out, see that's related. Next thing you know, they might need something that's going to actually strengthen their tent in case a bear came at night.
And it's something that locks their tent in a special way and puts a fortune. All of those things have congruency and they have relationship to what the main reason that I even want the offer is about. When you build an offer, you have to create congruency. You want to make sure that everything. So if you remember the movie Inception.
where you start dealing with incepting someone's thought and putting something in their mind. People who build good offers, they're able to not only make sure there's something in there that's transformative, they actually describe the next problem that's going to come from the solution that they gave. Absolutely. Because every solution creates a new problem.
So the people who make good offers, they're able to see the problem in the solution and then add something else in the offer that then solves that problem. And you keep stacking it, this value stacking, to where the offer becomes irresistible. That is what I feel is the secret to helping people make great offers.
Yes, so I created a offer builder tool and there's a few things that are involved in this. And so as a gift to those out there who really wanna know more about this critical, critical art of building just flagship offers that could lead to seven figure businesses. When you understand this, this literally is the thing that can change the game for you. If you learn how to make strong offers,
So some people say I'm not making enough money and a lot of times it's simply you're not making enough offers. You're not giving anyone a reason to give you money and you haven't put enough time into the thing that's gonna make you the most money. And this is a tool to help you do that. So the first thing that I do is I have a tool that, so these are three components of this tool.
The first component is to help you just begin to identify the four offers for your business. So what is your lead generation offer? What is your core product offer that is based on the core thing your business does? What is a good example of a premium value offer that you could provide? And what is your continuity offer?
This basically allows you to list those out on a document and then to list out, you know, actually help you to do some research of other people's offers in these four categories. And then you list the actual thing you're going to do And what you would, you know, kind of what you would charge for it. So you're just kind of building a framework of your four offers. That's the first thing.
Another tool that I give you with this is it uses what I call the car method, the car method. And what you do is. you're basically looking at things that you have access to that are already there that will allow you to assemble your offer. So there are some things that I already have, right?
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