Michael E. Parker
speaker
131 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Michael E. Parker’s voice in public audio — every appearance, attributed to the second.
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And when you think about the different elements, the different assets that you might have, here's what we're really doing. We're taking all these things that we've done in our business Right. I've built a product here and a service here. And there's things that customers have said, I like this. But now what I need to do, I need to go and pull these assets together to start building an offer.
And sometimes I have things that are just ready to go. Like I can use this as is. This is good. I can put it in the treasure chest and use it as an offer. Sometimes I have things that need to be altered a little bit. And with a little tweaking, this is something I can put into an offer. And then sometimes there's something I just need to create brand new.
Like I need to create something brand new that I don't like for this offer to be what it could be. I need this thing and I don't have it. So I'm going to take the time and I'm going to do a quick training video. I'm going to make a partnership and get an alliance with someone that will allow that they'll allow.
Sometimes people make the mistake in thinking everything in the offer has to be from them, but it doesn't. I can build a partnership with someone and say, hey, every time I sell this, will you give them this thing that you have that will make my offer perfect? And say, sure, just throw me $50 every time you sell that offer. And here, I'm doing this offer for $5,000.
I'll give you $50 every time I sell it. You can do that to make the ultimate offer for someone. So this is a tool that allows you to do that. The next tool is... to actually structure your offer. And here's where the real offer building comes. Now you actually begin to lay out your offer. What is the first item? What is the value of it that you would assign to this element of your offer?
So you actually list it out. You say, this is worth 997 by itself, $997. Then you begin to think about that inception. What's the next problem that that thing solves? And then you list out the next thing and you assign a value to it. And you go all the way down this sheet, filling out the value proposition.
And then you get a, then after you do those main things, I have an area where you list some bonuses because a good offer always has a few little bonuses. So you say, well, here's the main things of the offer. But if you do this offer today, here's a few bonuses. We're gonna give you this, gonna give you that. So I have you list that and assign a value.
At the very bottom, you begin to add it all up and get a total value. And then lastly, you make that distinction back again when I said, if your value is here and your price is here, they will always make an attempt to buy. So what you're doing then now is assigning a price that is different than that total value that's gonna be the actual offer that you make them.
So when you put all these three things together, you now have the construct of building an offer that you can actually start to sell to generate substantial amounts of money just from doing this one exercise. It can lead to a six to seven figure opportunity by itself.
Well, yeah, and I just want to say real quick on what you just said, Charles, because it's so powerful when you talk about CEO thinking and you think about offers. What's so powerful is wealthy people make money out of things that come in their mind, not things that they do with their muscles, right? And people say work hard.
And the beauty of it is when you make a good offer, not only do you make money then, but when you make that money that day from you selling the offer, you still have the offer. So the offer becomes an asset that you keep making money on. And so one of the things that I do is, when you think about those out there that really wanna know more about how do I actually become a better CEO?
How do I actually learn how to make better offers? So I have a few things that I do. You know, people that are interested in, I have a program called a C-Suite Business Mastery Program.
And people that are interested in that, you know, they can look us up on urco.com and contact us if they're interested in just learning more about the things we do in our business and wanting to know more about our programs. But one of the things that we do, I offer a free webinar. And this whole webinar is built on teaching entrepreneurs the roadmap, what I call a business freedom roadmap.
How do I actually do the things that seven-figure CEOs are doing so I can get the results now and use my money to collapse my time? So what can I do to invest in myself, to collapse the time it would take to become a seven-figure CEO now? And I teach in this free webinar what people have done to collapse that time. What is the real roadmap to do that?
So sometimes I refer to these webinars from Fedder to Freedom because we are bound by the lies we've been told about business and we need the truth to make us free. We got to understand what do people really do? What's the real thing that people do? It's more than selling a product. It's more than showing up saying my name is this and I'm a CEO.
So this webinar is a beautiful place to come and get some good information. It's called From Fetter to Freedom. But another thing that I would mention is that I wanna make sure people have access to the tool. And I believe the domain that I put together for this tool, I'll mention it in just a minute. You can go to this distinct domain and you will be able to download this tool for free.
And what I would invite people to do is to take this tool, really begin to use it, fill it out. And if you go through the process of filling it out, So it the domain is your offer builder dot com, your offer builder dot com. And I named it that because it's yours. It's your offer builder.
And if you take this and just go through the steps and, you know, follow the instructions, you will end up with this offer that you can use. But here's the issue. Once you have a great offer. You have to make sure you have a great business to back that offer up. You got to make sure that you actually know how to fulfill on that offer. See, if your business isn't strong.
So there's five elements I teach in my program to help someone become a CEO minded entrepreneur. The first thing, Charles, is clarity. We have to be super clear on who we're serving. what that market is, and what is the distinct strategy for me to be successful in that market. And I'm super clear on who I am and who I serve. The next is capacity.
I must understand the capacity, how much capacity is in this market for me to even make seven figures. Are you in a dying market? Do you understand your numbers? Do you not understand the difference between gross profit margin and net profit or profit margin? Do you know what those things are, right?
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