Michael Kaplan

They want a complete service.

So in many cases, they're going to come back to us and say, hey...

This is great.

You made this something that we can now search through and you made our you brought our you unlocked the value of our of our content, which is wonderful.

You know, we've got a marketing department, but our plates are so full already and you know how to use original content.

So can Tyvaco also help us to implement this, start using this to get some ROI?

And the answer is yes.

So we'll also work with them on a creative side if that's what they would like.

So we have to so we have to provide the whole thing.

Favorite business book would be It's Not My Department by Peter Glenn.

Some of the examples in it are a little outdated, but actually it's something that everybody should be familiar with.

It's a timeless book.

I typically don't put CEOs on pedestals, but I do admire people who are dedicated to their craft and innovate.

For example, I met the actor John Cleese, and I have to tell you, I was really impressed.

He's so dedicated to his art.

Somebody else that I really admire is Ken Okuyama.

He's an amazing designer based in Japan.

I haven't met him personally, but he's worked on things from Ferrari to designing the new bullet train in Japan.

Hmm.

Actually, you know, for me, the only way to get things done is to keep a list.