Michael Lewis

Yeah.

But really, like, I think we were just, we both so believe, it was like the burn cigarettes on our arm.

Like, I think we just both so believed that that was the right thing to do.

But probably about 50%, for me at least, about 50% of the way through, they'll start to get your arms around, then start calling.

There's like the obvious people to talk to.

Like, you know, for Google, we talk to, you know, Sundar and Demis are like, you know, like obvious.

Then there's like the less, slightly less obvious.

I think it was our Microsoft series when we talked to Steve, to Bomber.

Well, what's funny with Microsoft, so we had some access.

Ben used to work at Microsoft before.

Which got us zero access.

Well, no, no, no.

But you knew some people.

Like, here's, in my mind, what sort of happened with this as I'm trying to think about how to answer Michael's question.

Because we had started in Seattle, and you still live in Seattle, and you'd worked at Microsoft, when we started our Microsoft journey, we knew some people.

Yeah, that's true.

And we were like, well, let's see if we can talk to Steve.

And so then we talked to Steve, and we got his perspective on things.

And it completely changed how we- Was that a cold email?

Is that the first time you do that?