Michael Maoz

No, it's not. And if it was a $5 charge, you wouldn't freak out because you'd say, oh, you know what? They charged you that because you were late by a week. You know what? Let the bot figure it out. And your bot will talk to my bot, which is happening, by the way. And instead, I've got to call up and go, OK, we'll erase that charge. Why did you waste my time? You knew darn well.

I'm a longstanding customer, and you're going to erase it. So how about if my agent speaks to your agent And you negotiate this, you know, because you say, oh, yeah, you're a good customer. And you don't really do that every single month. It's a rarity. Oh, yeah, I am a good customer. Thank you very much. Canceled. And all I get is a message saying your $5 charge was removed.

I'm a longstanding customer, and you're going to erase it. So how about if my agent speaks to your agent And you negotiate this, you know, because you say, oh, yeah, you're a good customer. And you don't really do that every single month. It's a rarity. Oh, yeah, I am a good customer. Thank you very much. Canceled. And all I get is a message saying your $5 charge was removed.

I'm a longstanding customer, and you're going to erase it. So how about if my agent speaks to your agent And you negotiate this, you know, because you say, oh, yeah, you're a good customer. And you don't really do that every single month. It's a rarity. Oh, yeah, I am a good customer. Thank you very much. Canceled. And all I get is a message saying your $5 charge was removed.

So even in that case, it really it's contextual. Does it rise to the occasion of this? And if not, and I just slipped in there, by the way, agents speaking to agents. We're going to talk about that a little bit about where things are coming. But there's two things we said. One is the emotional component. But the second one was the complexity.

So even in that case, it really it's contextual. Does it rise to the occasion of this? And if not, and I just slipped in there, by the way, agents speaking to agents. We're going to talk about that a little bit about where things are coming. But there's two things we said. One is the emotional component. But the second one was the complexity.

So even in that case, it really it's contextual. Does it rise to the occasion of this? And if not, and I just slipped in there, by the way, agents speaking to agents. We're going to talk about that a little bit about where things are coming. But there's two things we said. One is the emotional component. But the second one was the complexity.

And I gave the example of the divorce and bankruptcy because there's symbolic analysis there. That was Robert Reich's term, symbolic analysis. It really depends what you're trying to achieve. Buy the house, rent the property, stuff the money in the 401k, buy a treasury bill, take a gamble on this new thing. nuclear energy fusion company. Let's talk about that.

And I gave the example of the divorce and bankruptcy because there's symbolic analysis there. That was Robert Reich's term, symbolic analysis. It really depends what you're trying to achieve. Buy the house, rent the property, stuff the money in the 401k, buy a treasury bill, take a gamble on this new thing. nuclear energy fusion company. Let's talk about that.

And I gave the example of the divorce and bankruptcy because there's symbolic analysis there. That was Robert Reich's term, symbolic analysis. It really depends what you're trying to achieve. Buy the house, rent the property, stuff the money in the 401k, buy a treasury bill, take a gamble on this new thing. nuclear energy fusion company. Let's talk about that.

Let's talk about your long-term, you know, your young, your old, this. Those are the kind where you say, let's pop to a human and have a conversation.

Let's talk about your long-term, you know, your young, your old, this. Those are the kind where you say, let's pop to a human and have a conversation.

Let's talk about your long-term, you know, your young, your old, this. Those are the kind where you say, let's pop to a human and have a conversation.

A few things come to mind. One is, can we have a little fun here? And let's not think that everything has to be built here. And so we have companies that are light on IT, and they totally get that. Like, I don't have the IT staff anyway. What do you got? We'll try. You have to understand the buyer's mindset. So people who are over on one end of the continuum, they're super innovators, and they're

A few things come to mind. One is, can we have a little fun here? And let's not think that everything has to be built here. And so we have companies that are light on IT, and they totally get that. Like, I don't have the IT staff anyway. What do you got? We'll try. You have to understand the buyer's mindset. So people who are over on one end of the continuum, they're super innovators, and they're

A few things come to mind. One is, can we have a little fun here? And let's not think that everything has to be built here. And so we have companies that are light on IT, and they totally get that. Like, I don't have the IT staff anyway. What do you got? We'll try. You have to understand the buyer's mindset. So people who are over on one end of the continuum, they're super innovators, and they're

They're up for taking some risk because they see the big reward of jumping out in front. They're a minority. At Gartner, we call those type A's. I'm willing to absorb more risk than normal. I don't care about de-risking because I want the advantage to get ahead of you. And then you see pragmatists who start to say, hmm, I see what they're doing. I'm willing to take a little bit of risk.

They're up for taking some risk because they see the big reward of jumping out in front. They're a minority. At Gartner, we call those type A's. I'm willing to absorb more risk than normal. I don't care about de-risking because I want the advantage to get ahead of you. And then you see pragmatists who start to say, hmm, I see what they're doing. I'm willing to take a little bit of risk.

They're up for taking some risk because they see the big reward of jumping out in front. They're a minority. At Gartner, we call those type A's. I'm willing to absorb more risk than normal. I don't care about de-risking because I want the advantage to get ahead of you. And then you see pragmatists who start to say, hmm, I see what they're doing. I'm willing to take a little bit of risk.

I don't really have a budget right now, but I can redirect some budget that I was going to put over here. I'm going to try this out and I'll even pay you some, maybe a little bit of money for it. The type A is not going to even pay you money for it. It's like, I'm taking risk. You're going to take some risk. And we're doing that with some of our big customers. You want to go big?